Brett Rolfe

Executive director at the Schoolhouse Centre for Progressive Education (@schoolhouse_au) & chief strategy officer at Naked Communications.

[Brett Rolfe @brettrolfe]

“This is the best time in human history to be a consumer.” A great read on how technology has changed the relationship between brands and consumers https://t.co/uMJoD2G0lu

[Brett Rolfe @brettrolfe]

Has Apple achieved a perfect mix of product and marketing - or has this writer drunk too much of the Kool Aid? https://t.co/APdDnSioPy

[Brett Rolfe @brettrolfe]

More brilliantly insightful column inches telling us that people don’t like ads and we need to engage them. Duh. https://t.co/Efcx7NueED

[Brett Rolfe @brettrolfe]

A new ‘religion’ is part of the increasingly fascination response to the reality of machine intelligence. https://t.co/vGr49dWFBg

[Brett Rolfe @brettrolfe]

A study is being done in England using #NudgeTheory to help tackle obesity in schools. Interested to see the results https://t.co/vgydGAQbqh

[Brett Rolfe @brettrolfe]

The agency apocalypse makes me appreciate a network with the freedom to work with and recommend the best partners https://t.co/PEGITKX0uN

[Brett Rolfe @brettrolfe]

People choose what’s easiest over what’s wisest. C’mon people, it’s not rocket science #NudgeTheory https://t.co/rkYFo3c2nS

[Cresa @CresaResearch]

#Nudge Theory Is Based on the Simple Premise that People Will Often Choose What's Easiest Over What's Wisest | @BBC

https://t.co/6OWredeMK6

[Brett Rolfe @brettrolfe]

Increased ad tracking further cements the mainstream-isation of Snapchat, dick-pic enfant terrible is social media https://t.co/VJzvrJvOjO

[Brett Rolfe @brettrolfe]

Real trends in what CMOs are doing, or just marketers desperately trying to talk themselves into significance? https://t.co/Qrj7MKLMk4

[Brett Rolfe @brettrolfe]

Smart #AR integration from Amazon. This VR/AR stuff might actually have some legs! ;) https://t.co/rOCWuluujR

[Brett Rolfe @brettrolfe]

Interesting thoughts from @BillGates on how to reform education for the future https://t.co/rmzHZ70mPm

[Steve Westly @SteveWestly]

I agree w @BillGates that its a moral & economic imperative to address the achievement gap. Education reform is key.
https://t.co/yEWnndqngs

[Brett Rolfe @brettrolfe]

At Naked, fascinating and diverse personal side projects have always been the norm - and not just for #creatives https://t.co/Lj8d35lmKm

[Brett Rolfe @brettrolfe]

As Twitter doubles it’s character count, it raises many questions. What will users do with their new freedom? Is the platform white anting it’s own differentiation? Is brevity not, indeed, the soul of wit? Can we handle any more characters of Trump?https://t.co/eAjQUM5YNM

[Brett Rolfe @brettrolfe]

Great recap of the twists and turns in the 'smart phone wars'. Highlight is Ballmer's embarrassing prediction :) https://t.co/lIYcog3cN7

[SMH/Age Business @BusinessDay]

Comment: Tech giants living in fear of 'doing a Microsoft' #technology https://t.co/K8DzjJDxdL

[Brett Rolfe @brettrolfe]

From the brilliant @Grant27, would also love to see a consumer trend analysis solely from Google search data https://t.co/IpR6PrDEfN

[Brett Rolfe @brettrolfe]

Worth your read: an analysis of how consumers react to product nudges https://t.co/u8ghZOEWF5

[Brett Rolfe @brettrolfe]

“Too many middle men in the daisy chain.” Visual image speaks volumes about the lack of trust in media agencies https://t.co/NfP4m6E57v

[Brett Rolfe @brettrolfe]

2018 forecast: Digital ad spend makes up over half the total; mobile over half the digital. Time for new categories? https://t.co/6adUzGHEl0

[Brett Rolfe @brettrolfe]

Great analysis of the recent @ProfByron + @MarkRitson ringside debate! https://t.co/ZgxohO2JjK

[Brett Rolfe @brettrolfe]

What does the new PR look like? More digital, more faces for the brand... and several more interesting #PR trends. https://t.co/e81DIkUcN9