brian fuhrer

Fascinated observer of consumer video usage, trends and developments. Opinions expressed are my own, but usually based on Nielsen data.

[ARF @the_ARF]

Next up at #ARFOTT, @nielsen is breaking down the latest viewing trends across streaming, broadcast, and cable. Learn more about the most dramatic and surprising shifts in the media landscape over the past few months. #media #streaming #television

[brian fuhrer @brianfuhrer]

A lot happened in May, but The Kentucky Derby, Bridgerton and Young Sheldon across all categories were highlights to viewers. https://t.co/KZK3a1j8aS

[brian fuhrer @brianfuhrer]

@mulvihill79 You are far too kind @mulvihill79, I’ve appreciated all of your help along the way.

[brian fuhrer @brianfuhrer]

New version of the Gauge officially released today, big thanks to all that worked on it and especially those across the industry that helped guide its development.

[Nielsen @nielsen]

BREAKING NEWS 📺 : We just launched The Media Distributor Gauge, a new insight that shows a total cross-platform view of audience engagement by media company. Learn more about the announcement: https://t.co/gEoaslJfiS

[brian fuhrer @brianfuhrer]

Exciting news!

[Variety @Variety]

SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content https://t.co/X6SfiEnIdm

[brian fuhrer @brianfuhrer]

@TVGrimReaper Ouch.

[brian fuhrer @brianfuhrer]

Lots of moving pieces this month!

[Nielsen @nielsen]

To learn more about this month's Gauge, dive into the insights with our very own Brian Fuhrer. https://t.co/XHOdO3Xqe4

[Nielsen @nielsen]

New 📺: Sports viewing increased 360% on broadcast during the month of September. Over on streaming, the Suits phenomenon continued, racking up more than 8 billion minutes viewed last month. Find out the story behind the numbers in our latest Gauge report https://t.co/s49yKhMcVk.

[brian fuhrer @brianfuhrer]

Congratulations to the #Suits cast and crew for a stellar run at the top. In an average week you would have made it 13 in a row, but #VirginRiver came on strong. It’s been fun tracking you this summer. @rickhoffman @halfadams @GabrielMacht @akorsh9 @nielsen @netflix @peacock

[Nielsen @nielsen]

#Suits is standing strong at the No. 2 spot this week with 1.9 billion minutes viewed across @netflix and @peacock. It remains the top show among acquired content.

[brian fuhrer @brianfuhrer]

Just finished the analysis for the September Gauge and there’s a lot to cover. Official release on Tuesday. See you soon.

[brian fuhrer @brianfuhrer]

Anxious to see what Coach Prime and the rest of NCAA and NFL do to The Gauge next month

[Nielsen @nielsen]

NEW📺: The start of the NFL preseason and first presidential debate fueled viewing gains across broadcast and cable during August. For streaming, viewership experienced a decline as kids headed back to school. Find out the story behind the numbers in our latest Gauge report.

[brian fuhrer @brianfuhrer]

@Suits on @netflix and @peacock went back-to-back as most streamed, but variety programs moved broadcast while NFL preseason and news bumped cable in the August Gauge. Check back next month and we’ll have at look at how Coach Prime and a full suite of NFL games change the dial.

[Nielsen @nielsen]

NEW📺: The start of the NFL preseason and first presidential debate fueled viewing gains across broadcast and cable during August. For streaming, viewership experienced a decline as kids headed back to school. Find out the story behind the numbers in our latest Gauge report.

[brian fuhrer @brianfuhrer]

@MilesDentrell Not yet, but we will be evaluating the progress as the project moves along.

[brian fuhrer @brianfuhrer]

@KareemAC @Variety This is based on independently collected #nielsen data.

[brian fuhrer @brianfuhrer]

@Matt_CIM Genius ahead of its time.

[brian fuhrer @brianfuhrer]

@mulvihill79 Does your shirt suggest that you are a “numbers guy”?

[brian fuhrer @brianfuhrer]

Seems like the big news is that #suits didn’t set yet another record. But it was still close. 3B+ viewing minutes for 5 consecutive weeks is extraordinary. 20B in 6 weeks is second only to Stranger Things. @GabrielMacht

[Nielsen @nielsen]

Our Top Ten Streaming List is live! 📺

With its sixth multi-billion minute week. #Suits officially has the second most viewing minutes for streaming programs across six consecutive weeks. More streaming insights here: https://t.co/RZrSlw9eLh

[brian fuhrer @brianfuhrer]

Here’s a question I’ve been getting pretty regularly over the past couple of weeks, but ⁦@klawls⁩ did a nice job of explaining it! ' on Netflix': Why is everyone watching this legal drama from 2011? https://t.co/zqKt90dZIj via @USATODAY

[brian fuhrer @brianfuhrer]

Suits has been gaining steam over the past couple of intervals, and with most of the viewing coming from seasons
1-3, it doesn’t seem to be slowing down. Another record breaking week ahead? Check back Thursday. @akorsh9

[Nielsen @nielsen]

Our Top Ten Streaming List is live!

#Suits sets a new bar for acquired content 📊, taking the No. 1 spot on our list. With its new addition to @netflix & @SuitsPeacock, it’s gotten a bump of 36% in streaming this week. For more sharp insights: https://t.co/5LugtXmsJ2

[brian fuhrer @brianfuhrer]

@SportsTVRatings @PlaintiveWhale @nielsen The “Other” category is basically all TV time that is not Broadcast, Cable or Streaming. There are a number of smaller components, but video game console usage is one of the largest. The “Other Streaming” bucket, as @SportsTVRatings points out, has the remaining streamers.