Brian Honigman

Career Freelancer, Marketing Consultant & Career Coach; Fast Co & Inc Columnist helping freelancers and marketers advance their careers.

[Brian Honigman @BrianHonigman]

I don't treat other self-employed folks as competitors. We both gain more from supporting each other.

Not in a kumbaya way, but by sharing insights on what's working, commiserating on shared challenges, and even sending each other referrals.

Read on: https://t.co/HKyuCEp6tY

[Brian Honigman @BrianHonigman]

The full breakdown on maneuvering the guilt that can come up at work. https://t.co/a3J6KXMYDi

[Brian Honigman @BrianHonigman]

Freelancer’s guilt isn’t a problem to be solved but a feeling to be managed.

Here’s how I keep the guilt of self-employment under control by naming it, changing it, reframing it, and offsetting it.

[Christina Garnett @ThatChristinaG]

Ending the week in @Inc with @BrianHonigman sharing my thoughts on turning expertise into IP.

[Brian Honigman @BrianHonigman]

Uncomplicated advice for getting found in AI search for your expertise as an in-demand solopreneur.

Third-party sources (websites you don't own) are given more weight when assessing your credibility as a subject matter expert. Here's how to adapt:

https://t.co/Rq5ZdaDRkk

[Brian Honigman @BrianHonigman]

@kaleighf 🫶🏻🙏🏻

[Kaleigh Moore @kaleighf]

A cameo in @BrianHonigman's newsletter today! Love very much when my dearest internet frens include me in their work :)

[Brian Honigman @BrianHonigman]

@thekimkavin Subscribed!

[Brian Honigman @BrianHonigman]

3. Do your research before going all in on a completely new skill or building out a new service offering. Testing is your friend here.

Read on for more nitty-gritty on how to intentionally invest in yourself. https://t.co/7LhuQzVYNo

[Brian Honigman @BrianHonigman]

As they say: What got you here, won't get you there.

When you're self-employed, it's so important that you plan now for how you'll adapt in the future.

Demand will change, trends shift, and the market continually evolves, requiring you to adapt to stay booked and blessed.

[Brian Honigman @BrianHonigman]

2. Start with what genuinely excites you, whether that's the subject, the challenge, or the potential upside. Real enthusiasm will help you move forward.

[Brian Honigman @BrianHonigman]

https://t.co/rVDGNyOacV

[Brian Honigman @BrianHonigman]

The pricing convo is the most important ones you’ll have with a prospective client.

Ask about budget early, offer options, and pay close attention to how they respond when money comes up.

For more on driving the pricing conversation, check out my @Inc article.

[Brian Honigman @BrianHonigman]

Freelancing is a solo act, but that doesn't mean you need to do all of it alone. The work is yours, sure.

But the strategy, the sanity checks, the referrals, the "am I pricing this right?" chats, those moments play out best when you’ve got partners on your side that get it.

[Brian Honigman @BrianHonigman]

In the newsletter this week, I shared a Q+A with Aneesh Raman, a LinkedIn exec and author of the book 'Open to Work: How to Get Ahead in the Age of AI'.

He details practical ways the self-employed can integrate AI, even skeptics like me: https://t.co/g8Sk4TNtPz

[Brian Honigman @BrianHonigman]

I'm not an AI proponent, but I am a big fan of staying in business as a solopreneur.

You make it happen by embracing AI in genuinely helpful ways for your biz (don't reinvent the wheel).

And protecting yourself by bringing your expertise to the forefront of everything you do.

[Brian Honigman @BrianHonigman]

The hope is that by genuinely supporting them or paying them directly, you'll hear back from them and get the response you're looking for. Win-win!!

[Brian Honigman @BrianHonigman]

Reaching out to someone you don't know and hoping for a response? Paying them for their time is the main way to guarantee an answer. 🧡

[Brian Honigman @BrianHonigman]

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