Lee Odden

CEO of B2B Marketing Agency @TopRank Marketing helping B2B brands drive brand, demand & revenue outcomes with Best Answer Marketing. Host of #BeyondB2B Podcast

[Lee Odden @leeodden]

What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: https://t.co/2aot41mGAB

[Lee Odden @leeodden]

Honoring all who have served in the U.S. armed forces today.

[Harvard Business Review @HarvardBiz]

How to put more hours back in your day:
1. Automate what you can.
2. Outsource what you can.
3. Don't meet when a Slack or email will do.
4. Stop treating all decisions like big decisions.
5. Bundle unpleasant tasks with enjoyable ones. https://t.co/ScEdNuwx6m

[Lee Odden @leeodden]

If you want to beat AI slop, try interviewing B2B influencers. If you want to beat AI slop at scale, learn how to repurpose those moments to become the best answer for your customers. https://t.co/oMRxboNOE0 Great post by @NickNelsonMN @toprank

[Gartner @Gartner_inc]

Agentic AI has reached the Peak of Inflated Expectations, reflecting extraordinary market.

🔎 According to Gartner’s Hype Cycle for Agentic AI, the focus is shifting from initial excitement about AI agents to a deeper understanding of how agentic AI technologies are maturing: https://t.co/XefvaJqX6x

[Lee Odden @leeodden]

BIG thanks to Cecilia Carloni from @net_influencer for this interview and coverage of our new B2B Influencer & Creator Marketing Report for 2027: Choose B2B Creators for Trust, Publish for AI Discovery, Stay Always-On
https://t.co/8qC3zpITtk

[Lee Odden @leeodden]

I'm looking forward to my 16th year speaking at #CMWorld tomorrow! Learn how to integrate original research, influencers and experiential content to drive full funnel thought leadership results: https://t.co/9EbcSr9N0G See you Oct 6 at 2pm room 207 👍

[Lee Odden @leeodden]

One of the biggest mistakes I see B2B brands make with influencers is the "one size fits all" trap. Here's why that's a problem and the solution: https://t.co/XJrYuTFzDw via the Dreamdata podcast

[Lee Odden @leeodden]

@lilyraynyc 😂

[Lee Odden @leeodden]

Digital PR is a hot topic for improving AI search visibility and Dakota Shane Nunley from ProductAI delivered great insights on how in todays post on the @TopRank B2B Marketing Blog: https://t.co/k3PFTtreE8

[Lee Odden @leeodden]

Tune in or watch the latest DreamData podcast where host Steffen and I talk about the latest research from @TopRank and all things B2B Influencer Marketing for 2027: https://t.co/Am04YXDsbx

[Lee Odden @leeodden]

@toprank @DakotaShane_Nun A really insightful post, thank you for contributing Shane!

[Lee Odden @leeodden]

What did 400 B2B Marketers Say About Creator Marketing? Join me at 9am CT on Sept 3rd for a LinkedIn Live from Dreamdata where we'll cover @TopRank's latest B2B influencer marketing research with @Ascend2research: https://t.co/hafRFMx3Gu

[Lee Odden @leeodden]

What makes B2B marketing genuinely creative in an age of AI search? Join @gfiorelli1 & I for The Search Session, where we cover creativity in B2B from complex buyer information journeys to building trust through creators, influencers, & execs: https://t.co/NUOS3UfICZ

[Lee Odden @leeodden]

@gfiorelli1 @awebranking Thanks for a great conversation Gianluca 👍

[Lee Odden @leeodden]

One size fits all B2B influencer marketing doesn't work. Why? Research shows top B2B brands engage influencers for these buyer stages:
✅ Evaluation: 62%
✅ Decision: 63%
✅ Post-sale: 46%
Tap into full funnel influencer content planning:
https://t.co/tnEgb8MXxh @NickNelsonMN

[Lee Odden @leeodden]

B2B brands invest significantly in Analyst recognition but is that investment showing up in AI search visibility? Research from OtterlyAI says no. But here's how B2B influencers can be the solution: https://t.co/eRWH4GCSzM via @TopRank Marketing

[Lee Odden @leeodden]

Save the date! (does anyone say that anymore?) Sept 3rd, I speaking with Dreamdata about our new B2B Creator and Influencer Marketing research report with Ascend2: What 400 B2B Marketer Say About Creator Marketing. Great insights on influence + AEO 👉 https://t.co/hafRFMwvQW

[Lee Odden @leeodden]

Optimizing original research or proprietary data content with B2B industry experts is a direct path to best answer status for both LLMs and buyers. Here's a list of 15 content formats to put that strategy into action: https://t.co/rWvsdUfHde

[Lee Odden @leeodden]

Commodity content is an anchor sinking B2B brands into invisibility with AI search and buyers. The worst part: B2B brand content often competes with itself. Here's a success formula for creating unique, expert-led content for buyers and LLMs alike: https://t.co/2PeHJWVhBr

[Lee Odden @leeodden]

B2B Influencer marketing isn't a software problem. It's a strategy and relationship problem. 86% of B2B brands are working with influencers but less than half rate those efforts as very effective. The roadblocks? Finding creators & managing relationships. Here's help https://t.co/Ty2Lt8TlYq