Lee Odden

CEO of B2B Marketing Agency @TopRank Marketing helping B2B brands drive brand, demand & revenue outcomes with Best Answer Marketing. Host of #BeyondB2B Podcast

[Lee Odden @leeodden]

What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: https://t.co/2aot41mGAB

[TopRank Marketing B2B @toprank]

If AI can create content, what becomes the competitive advantage? Human creativity.

Learn more from social media leaders at Adobe, Slack, HPE, UKG, Cision, and Boston Scientific what role imagination will play as AI content creation accelerates. https://t.co/7p3bDxsgX9

[Lee Odden @leeodden]

Check out my latest article: What 9.5 Million AI Citations Tell B2B Companies About Being a Best Answer Brand https://t.co/n9cocTZiZ9 via @LinkedIn

[Lee Odden @leeodden]

@aleyda Really useful resource Aleyda

[TopRank Marketing B2B @toprank]

Google search is evolving from ranked links to AI-mediated answers, recommendations, summaries, and agents. The good news: BAM was made for this moment. Learn about all the changes to search announced at Google I/O and what B2B marketers need to do next: https://t.co/JH8gNv6XtJ

[Lee Odden @leeodden]

@AdamSinger "betting on ambitious, novel creative" is great marketing advice right now too.

[Lee Odden @leeodden]

As more B2B marketing skills become commoditized by AI, customer context is becoming a competitive advantage. That's the topic @HeidiBullock CMO at @tealium an I discussed in the latest episode of #BeyondB2BMarketing podcast. Watch, listen or read: https://t.co/s58eFSHzM2

[TopRank Marketing B2B @toprank]

AI is not magic. And neither are humans. AI is a tool. A powerful tool but only when used expertly, guided by human imagination, taste, empathy and nuance.

Learn what expertise to look for from AI-empowered, human inspired content marketing agencies:
https://t.co/ouklV75nyB

[Lee Odden @leeodden]

@rustybrick Same. Glad to follow your updates here Barry 👍

[TopRank Marketing B2B @toprank]

90% of B2B marketers use social media to promote content (CMI). So who is on the front line of making B2B social media meaningful and impactful? We have you covered. See this list of 32 influential social media marketing pros from top B2B brands: https://t.co/nmTejt15NA

[Lee Odden @leeodden]

@debbieks @ANAmarketers It was a great conversation!

[Lee Odden @leeodden]

B2B solution discovery is fragmented. Buying groups are bigger. Earning trust is harder.

The latest episode of #BeyondB2BMarketing with @ANAmarketers @debbieks covers what CMOs are doing about it:

• Consensus > conversion
• Community drives trust
• AI needs governance
• Experiences create impact

Watch, listen or read the full episode 👉https://t.co/HHW9UpEmuj

[Lee Odden @leeodden]

Is your brand's next audience an AI agent? How do you optimize for that? Check out the answers from @Adobe 's VP of Enterprise Marketing and @ServiceNow 's VP of Digital from their keynote at #forrb2bsummit https://t.co/WJe8oACtn6

[TopRank Marketing B2B @toprank]

In case you missed attending #ForrB2BSummit, here's a recap of one of the breakout sessions on the role of Authentic Content, Trust and AI featuring executives from Forrester, LinkedIn and SAP Concur:
https://t.co/JW9BDvKKKQ by @leeodden

[Lee Odden @leeodden]

Thanks to David Rowlands at B2BMarketing for a great conversation! Best answer marketing: Building trust, reaching the 95%, and winning complex buying groups with Lee Odden https://t.co/xwcsmU6BH4

[TopRank Marketing B2B @toprank]

The System B2B Brands Need to Succeed in 2026: Best Answer Marketing. Check out our latest B2B Marketing Insider Newsletter https://t.co/bBt4yHNiWp

[Lee Odden @leeodden]

@aleyda Congrats on Finchling! PR (along with influencers and original research) are a central pillar for building trust within the Best Answer Marketing framework we've been using for years.

[TopRank Marketing B2B @toprank]

ICYMI, our CEO @leeodden explains how B2B brands can be the best answer for their customers in AI search in this episode of #ContentChat hosted by Erika Heald https://t.co/e0PnV32nxq

[Lee Odden @leeodden]

Join me for #ContentChat today at 2pm CT - What is a best answer brand and why does it matter for AI search visibility? https://t.co/bGirRB4toI

[John Oliver @iamjohnoliver]

Hello again! Here's our piece from Sunday about Twitter. Bye! https://t.co/KqA7EUY18B

[Lee Odden @leeodden]

Michael Brenner is an OG content marketer and he continues to bring clarity to B2B marketing conversations just like this one in the most recent episode of the #BeyondB2B podcast. Listen, watch or read 👉

[TopRank Marketing B2B @toprank]

Facts tell, stories sell. So what does great storytelling and thought leadership look like for B2B brands?

Find out in the latest episode of Beyond B2B Marketing featuring @BrennerMichael from @Workday!

Watch, Listen or Read the full episode: https://t.co/DS2WYOjWhw