TopRank Marketing B2B

B2B Marketing Agency on a mission to help B2B brands become the best answer for their customers with integrated content, influence, search & social.

[TopRank Marketing B2B @toprank]

83% of B2B marketers are diving into influencer marketing. It’s mainstream now.

Who are the leaders defining the future of B2B influencer marketing? We have 20 you should be following ➡️ https://t.co/evON9kSM3J

#InfluencerMarketing #B2BMarketing

[TopRank Marketing B2B @toprank]

B2B #InfluencerMarketing works. You stop treating it like a side project.
According to our report:
🔹 Only 30% of marketers report AI visibility to leadership
🔹Those who do are 2x more confident justifying budget to a CFO
The playbook is changing. https://t.co/R4VEwdXHpU

[TopRank Marketing B2B @toprank]

83% of B2B marketers have an influencer marketing program, are building one, or plan to launch one within the year. Where does your team stand?

The 2027 B2B Influencer and Creator Marketing report is now out! Dive in ➡️ https://t.co/mf7CluGa0T

#B2BMarketing #InfluencerMarketing

[TopRank Marketing B2B @toprank]

Insight to Impact - What does that mean in the world of B2B Marketing?

@dfriez Shares her insights and highlights from #CMWorld:
🔶 Thought leadership impact
🔶 Influencer marketing for B2B
🔶 AEO Strategy
🔶 Reddit marketing

Read here: https://t.co/k1MqgmmdcX

[TopRank Marketing B2B @toprank]

Creating more content is easy. Earning buyers' trust and becoming a source AI answer engines choose requires more.

Here's how to bring original research, influence and experiential content together through Best Answer Marketing.
https://t.co/5WoqXsN1GS

[TopRank Marketing B2B @toprank]

Today we welcome a guest post from @DakotaShane_Nun from ProductAI about the importance of digital PR for AI search visibility. Plus top B2B digital PR myths that need to be busted. Check it out: https://t.co/eFRG72O4pu

[TopRank Marketing B2B @toprank]

@KDHungerford Thanks for sharing Kelly!

[TopRank Marketing B2B @toprank]

At what buyer stage do the highest performing B2B marketers invest in influence? New research shows:
✅ Evaluation: 62%
✅Decision: 63%
✅Post-sale: 46%
Learn about full funnel B2B influencer content planning from @NickNelsonMN
https://t.co/fMDZYsg26n

[TopRank Marketing B2B @toprank]

B2B analyst recognition brings prestige with buyers who know you, but can AI see it? Are influencers talking about it? Learn how to use Best Answer Marketing for influence to turn Analyst recognition into full funnel AI visibility : https://t.co/tRKKvjiCfM

[Lee Odden @leeodden]

Save the date! (does anyone say that anymore?) Sept 3rd, I speaking with Dreamdata about our new B2B Creator and Influencer Marketing research report with Ascend2: What 400 B2B Marketer Say About Creator Marketing. Great insights on influence + AEO 👉 https://t.co/hafRFMwvQW

[TopRank Marketing B2B @toprank]

B2B content now has two audiences: buyers and AI. Learn how research, influence and thought leadership can help your brand become the best answer for B2B buyers and AI answer engines alike:
https://t.co/46Mk3Kqg46

[TopRank Marketing B2B @toprank]

Being the Best Answer in AI Search Requires Unique Content – Here’s How https://t.co/NxyfJ808id

[TopRank Marketing B2B @toprank]

86% of B2B brands run influencer marketing programs but less than half rate their programs as very effective. Influencer marketing isn't a software problem. It's a strategy and relationship problem solved by working with the right experts. Learn more: https://t.co/H42l786bGJ

[TopRank Marketing B2B @toprank]

B2B brands don't have a marketing problem, a sales problem, or a product problem. They have a go-to-market problem. For clarity on GTM alignment, the new episode of #BeyondB2BMarketing features Sangram Vajre dropping wisdom you must see/hear:
https://t.co/VO7tEwls65

[TopRank Marketing B2B @toprank]

Modern B2B buyers and groups have more sophisticated needs than what a "brandividual" influencer can deliver. Smart B2B marketers map the right influencers to the right content to drive outcomes. Great insights from @leeodden on the Not Just Ads podcast: https://t.co/yrTN4o7Hdp

[TopRank Marketing B2B @toprank]

Cannes Lions made it clear that creators are here. For many B2B brands, the untapped opportunity isn't only creators, it's building influence from within. Today's post outlines 10 tactics and 3 examples for B2B brands to elevate with buyers and AI search:
https://t.co/nQzlpwKf4D

[TopRank Marketing B2B @toprank]

AI isn't the biggest marketing story of 2026. The pressure to prove impact with flat budgets is.
📊 Marketing budgets: +1.3%
🤖 AI: 15.3% of budgets
🧠 63% of LLM visibility comes from long-term brand building.
https://t.co/TEa6oqEFgu via @marketingdive

[TopRank Marketing B2B @toprank]

What opinion does ChatGPT, Gemini and Claude have about your B2B brand? How can you optimize beyond AI visibility? Find out in the latest episode of the #BeyondB2BMarketing podcast with Trevor Pyle from Profound: https://t.co/oeF1qZ3iQA

[TopRank Marketing B2B @toprank]

Can blogs still serve a purpose for AI search visibility or even SEO? Get the facts from @TopRank's B2B Marketing Blog

[Lee Odden @leeodden]

Is blogging for B2B marketing dead? Blogs might not be the tip of the iceberg, but they are valuable in a different way for AI search. See what the latest research says about blogs and AEO/GEO https://t.co/mLh9kPB8J2 by @NickNelsonMN @toprank

[TopRank Marketing B2B @toprank]

The question isn't whether blogging still matters for B2B brand visibility in AI search. It's whether your blog is publishing the kind of original, trustworthy knowledge that AI systems want to reference. Get the facts from @NickNelsonMN https://t.co/WCHLqqzvpY