“You have to be very clear who your audience is before you jump into the ‘next big thing’. To remain authentic, influencers need to stay true to what they are promoting” - @balancednotbusy#smcatl
Social Media is the superpower of the Customer Journey. It's the single channel that has the power to connect and influence people across each stage of the buyer's experience.
"The Pee Wee Herman interview was either my career high-light or low-light. Not sure which." I vote highlight!! #DSATL@DigitalSummits@randizuckerberg https://t.co/m7fL9MX7wV
If anyone thinks that this transition from a broadcast channel to personal and private communication has just happened (as the author infers by referencing Mark Zuckerberg's blog post from last month) then they have been living under a rock. https://t.co/ISz9LwEXNl
Define your marketing goals and align them to your business goals
Too often - marketing teams have their own marketing metrics built in a silo - and not being tied to the overall business goals.
@happpy_madison Reinforcing something I stress quite a bit - you have to base your social media strategy and plan on a solid foundation of social listening. #smcatl