bricknomics

[bricknomics @bricknomics1]

@pointspro + if time.permits, visit the Seiko museum in Ginza. Pretty nice.

[bricknomics @bricknomics1]

@pointspro Yes, Muji is amazing. Try Nitori too if you want to explore homegoods. The one near the Shibuya crossing is the best.

[bricknomics @bricknomics1]

@marrlec Commentary took the podium & Leclerc came in 2nd. ❤️

[bricknomics @bricknomics1]

@Sethinomics Happy bday Sumit !! Happy day, happy year .

[bricknomics @bricknomics1]

@outofofficedaku @prahladraj85 @SingaporeAir Boracay & Palawan was beautiful. The Makati side of Manila is great too.

[bricknomics @bricknomics1]

@vadakkus Same here. Even I think icici is better. Getting 50L coverage for a lower premium compared to my current 5L cover with Star Health.

[Faye DSouza @fayedsouza]

Hey Mainstream Corporate TV “journalists”,

What’s the plan? Are you going to keep at it or is it time to read up on ethics and integrity again?

[bricknomics @bricknomics1]

@Sethinomics What's the trend/ lead there ?

[bricknomics @bricknomics1]

@warrenmulvey02 DM

[bricknomics @bricknomics1]

@sindhusprasad Did this on a similar thought

[Karthik 🇮🇳 @beastoftraal]

When you have a choice, be a Cleartrip instead of MakeMyTrip.

Why, when the MakeMyTrip print ad clearly went places (and would continue to do so for a week, I reckon)? That's "marketing success", right?

Not really. Mere 'visibility' and 'virality' is not 'marketing success'. The tone of the so-called 'virality' matters too. If more people are vocally appalled at the lack of grace in the ad while sharing it, that negativity spreads along with the ad, coloring more people's people's perspectives.

Also, celebrating someone's loss is what kids do while playing street cricket. Kids then grow up.

Brands don't appeal to people's bad sides/worse impulses for a very valid reason.

Would MakeMyTrip's ad have traveled as much if the copy addressed Indian cricket fans—without the completely fake 'Athithi Devo Bhava' invocation—and framed the offers as 'if India wins by...' instead of 'if Pakistan loses by...? Obviously not.

Why not? Because then, the ad would be appealing to our sense of being normally decent and civil, like every other ad out there. And it wouldn't whip up polarizing views, letting 2 sides argue it out.

You could argue (and I have seen this argument in quite a few LinkedIn posts already): "Oh c'mon! Don't be a snowflake! The MakeMyTrip ad finally lets it out and allows us to say what we really want to! All in good, cheeky humor!". Then, let's extend the same argument with other MakeMyTrip ads that,
- shows someone breaking the traffic signal and grins that they beat everyone else waiting patiently #TookTheirTrip
- shows someone talking loudly on the phone inside a plane/theater much to everyone's annoyance #BeYourselfLoudly
- shows someone breaking the queue at the store even as others are protesting #GetAheadByAnyMeans

These instances, when tied appropriately with a MakeMyTrip offer, would surely go places too: "Oh, finally a brand dares to show us public behavior that we long wanted to indulge in openly but didn't because it is generally looked down upon".

No? Is the argument then, "C'mon! This is public behavior. That is sports!". All the more reason to 'be a sport', no?

To be sure, being crass and lacking grace is not a crime at all. You have every right to be as crass, coarse, and boorish as your heart wishes. But why make it an emulatable public stand, just to grab eyeballs, in the name of marketing?

#marketing #advertising #sports #sportive #beasport

[bricknomics @bricknomics1]

@joserosado Hoik

[Sherbir Panag 🇮🇳 @Sherbir]

Ma’am, just like your vile nonsense doesn’t tarnish all Hindus and Indians, a couple of Khalistanis don’t define Punjab, India or the Sikh community. A state that has body bags coming home with probably the highest frequency, including 3 in the last month - doesn’t need a sermon on nationalism. Your tweet is laced with baseless assumptions and your own sense of personal grandiose.

[bricknomics @bricknomics1]

@volklub Been driving the top end varient since 2016. Still finds no reason to change ! Easily 14 kmpl in the city traffic.

[Ryanair @Ryanair]

Embracing company culture

[bricknomics @bricknomics1]

@QupSpeaks Was there 2 months back...such a beautiful country !

[bricknomics @bricknomics1]

@srivatsayb @jay_ambadi Congratulations 🎉 !!

[bricknomics @bricknomics1]

@Matt_Wolach Icp