How to earn more SNAPS and bigger rewards?
Get your SNAPS multiplied when you post and support projects onchain.
We’re kicking off a series to explain what SNAPS multipliers are and how to get them.
Today, we cover the basic terms:
1. What are Attention Capital Markets (ACM)?
Attention Capital Markets are the new wave of InfoFi, where participants must post on X (attention) AND commit actual money deployed onchain (capital) to earn rewards.
2. What are SNAPS and cSNAPS?
→ SNAPS: Points you earn for posting quality content on x that generates smart engagement.
→ cSNAPS: Capital SNAPS that you earn when you post on x AND invest in a project.
When you commit capital to the project, your SNAPS get multiplied by the size of your commitment to make cSNAPS.
cSNAPS = SNAPS x multiplier for capital commitment
(!) When you earn cSNAPS, you tap into a reward pool 4x bigger than the one when you only earn SNAPS.
3. What are multipliers?
How much cSNAPS you earn depends on the multiplier used to turn SNAPS into cSNAPS.
→ In each campaign, you can get a different multiplier for different activities:
a) onchain actions
b) staking $COOKIE
c) presale investments
d) referrals
→ Your multipliers sum up.
For example:
→ 3x multiplier for investing in a presale
→ 2x multiplier for staking $COOKIE
→ total multiplier = 5x
Tomorrow, we will cover the first type of multipliers in ACM campaigns: Onchain Action multipliers.
🔔 Notifs on so you don’t miss it.
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[ InfoFi is DEAD, Kaito is DEAD? ]
1/ @waleswoosh posted today that “the InfoFi meta is over and old-school marketing agencies are coming back.”
2/ He clarified he doesn’t mean InfoFi will vanish—just that its peak as a market-dominating “meta” (like NFTs or memecoins had their seasons) has passed.
3/ His rationale: smaller accounts face high suspension risk, while bigger accounts (inner-circle folks, KOLs, etc.) now earn less than with traditional contracts—so InfoFi is losing appeal for participants.
4/ He also echoed the criticism that InfoFi (read: Kaito) has led to lots of low-effort, bot-like replies—spammy, low-quality stuff.
5/@KaitoAI jumped in to say InfoFi vs. traditional marketing isn’t a zero-sum game. Different strengths, can coexist, can complement each other.
6/ Then, leaning into the drama, they even quoted “KAITO IS DEAD, IT’S OVER” and smoothly steered the convo onward.
💭I think many of you feel this already: the quantity-driven yapping era is over, and we’re moving toward quality.
The @KaitoAI account, which identified itself as an intern, said there’s overlap and that one wasn’t built to completely replace the other—but that’s simply how it started out.
If I were Kaito, I’d be thinking about swallowing the whole market (“we’ll take most of the project marketing budgets,” etc.).
In the crypto ecosystem, Kaito already holds a center of gravity that goes beyond mere revenue;
the weight is enormous and the power is unmatched—especially for pre-TGE projects.
Even if everything the @KaitoAI intern said is true, it only means they won’t take 100% of the “traditional marketing agency pie.”
I still think there’s a long way to go. By the way, when are we getting details on gKAITO?
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