Brooke Hemphill

Sydney based writer | marketing Comms consultant | author of Lesbian for a Year | writer of zombie stoner comedy Apotcalypse | Curl evaneglist at Curlytops

[NY Women in Film & TV @NYWIFT]

Welcome to @The_Writers_Lab @broohem, who attends with her feature comedy APOTCALYPSE: A stoner's mission to find her sister comes a cropper when victims of a raging pandemic rise from the dead.

[Brooke Hemphill @broohem]

F+K Media, makers of some of Australia’s best podcasts, bringing the memes & emojis to #m360

[Australian Conservation Foundation @AusConservation]

👀

28 Sydney Opera Houses of unique and threatened wildlife habitat are bulldozed every hour.

Nature needs us, now. Help us #SaveourBigBackyard 👇

https://t.co/7x0aVB8Neg

[Brooke Hemphill @broohem]

How can we fix diversity & inclusion in the media industry with Hatched’s Rae Chail #m360

[Brooke Hemphill @broohem]

Big no longer equals trusted for brands says @principalsbrand’s Dan Bradley #m360

[Brooke Hemphill @broohem]

@VenessaHunt says, “ethical data usage is going to continue to be a big problem.” #m360

[Brooke Hemphill @broohem]

Is it time to ditch #facebook? #m360

[Brooke Hemphill @broohem]

@VenessaHunt says, “am I making the world a shitter place? Do I want to spend my money there?” #m360

[Brooke Hemphill @broohem]

What has worked in the last 10 years isn’t going to work for us for the next 10 years says Hatched’s Rebecca den Braber

[Brooke Hemphill @broohem]

@VenessaHunt says, “ask everybody about ESG including the media platforms you work with. Not just the ones you feel like giving a hard time.” #m360

[Brooke Hemphill @broohem]

Stacey Kwijas says, “I can’t only spend on platforms I agree with everything they do.” #m360

[Brooke Hemphill @broohem]

Rebecca den Braber says, “we can start meaningfully nudging into this to find solutions to the problem.” #m360

[Brooke Hemphill @broohem]

Rebecca den Braber says, “we can’t walk into the boardroom tomorrow and turn everything off.” #m360

[Brooke Hemphill @broohem]

Josh Howard says, “you have to own your customers & have a direct relationship with them outside of a third party.” #m360

[Brooke Hemphill @broohem]

Josh Howard says, “the approach we are taking is how do we build a brand then amplify it on social media.” #m360

[Brooke Hemphill @broohem]

#singleuseaintsexy Josh Howard says, “62% of our revenue was coming from social. When apple introduced privacy changes, that fell off a cliff. We don’t think it’s time to ditch Facebook but we put it on pause.”

[Brooke Hemphill @broohem]

@villagecinemas Stacey Kwijas says, “We don’t run big budget awareness campaigns on social because the wastage is insane.”

[Brooke Hemphill @broohem]

@villagecinemas Stacey Kwijas says “When ROI starts to dip, that’s when we need to diversify.”

[Brooke Hemphill @broohem]

@VenessaHunt says, “The conversation we need to be having is let’s try & understand what the industry is going to look like. Test & learn now.”

[Brooke Hemphill @broohem]

@VenessaHunt says “it’s easier to put extra money into social platforms but it’s not going to continue to work.”

[Brooke Hemphill @broohem]

Scroll speeds & clicks aren’t a genuine measure of human attention says Rebecca Den Braber

[Brooke Hemphill @broohem]

If we’re in the business of harnessing attention, we need to think about how we do that without eroding attentions says Hatched’s Rebecca Den Braber