Our co-founder and strategy director Troy Wade shares some of the biggest mistakes both heritage and craft beer brands make in designing their packaging and offers insight how to better appeal to consumers >> https://t.co/9YWtsN6iID
#packaging#beer
2.5 million paper cups are used in the United Kingdom every day.
Appalled by this statistic, our client approached us to help do something about it.
Here's the solution we came up with >> https://t.co/sxrb3ZFq3o
#reuse#sustainability
A unique and distinctive neck and body label set were created using an angled cutter-guide that would stand out dynamically on shelf and disrupt the fixture. Read full case study >> https://t.co/6gPBBRisqK #packaging#branding
Should we make socially irresponsible brands appealing again?
Read full article on the topic and let us know your thoughts >> https://t.co/DiWKGjZf8Z #socialimpact#branding
We're thrilled to share our latest case study >> Inventing and branding a coffee cup rental system for @smug_eco - What a great project to have worked on! 👏
Read full case study >> https://t.co/sxrb3ZFq3o
#reuse#sustainability
Family Quilt’ felt like the perfect metaphor for an app that brought families closer together, with each individual’s input helping shape the collective family story. Read full case study >> https://t.co/OkbrI0tdIC #families#App
Our co-founder Bic Bicknell talks about why he's spent the last 35 years striving to achieve one prime objective - to run a creative agency that successfully offers a truly integrated multi-disciplinary offer. Here's why >> https://t.co/zGin3eDTaD #creativeagency
In 1860, when James Spratt created the first dog biscuit brand, he unwittingly pioneered a category now worth £17 billion a year in the UK... Read on >> https://t.co/szG5btU32p #petcare#dogfood
As ¡Cho! is all about ‘blending the rules’ of gazpacho, we chose a non-conformist DADA-inspired design style, also influencing back-of-pack iconography... Read full case study >> https://t.co/2hkMIO2phD #dada#packaging#illustration
The environmental sustainability of our current consumer model is rightfully under the spotlight and high on brand owners and FMCG retailers’ agendas... Read on >> https://t.co/NRzAJKM4Vk #sustainability#branding
“We believe in using human nature to better human lives. That’s why we set up our new integrated branding agency using a virtual collective model. It’s better for you, it’s better for us, it’s better for everyone. YOU’LL SEE…” https://t.co/mu4QJJLnfe #creativeagency#branding
The temptation, when packaging for younger drinkers, is to eliminate anything that feels old. However, of all consumers, millennials are among the most likely to choose a beer brand that can subtly convey its longevity and consistency. Read on >> https://t.co/jzqfvJ75Z2 #beer
Turkey is a dark market for alcohol brands, so the glassware and fount would play a vital role in brand recall, and the new EFES glassware range should be so desirable that consumers would want to pinch them from bars and take them home.” https://t.co/yEX9HAugkD #glassware
The public is turning on plastic. Contrary to belief, the packaging industry
is not yet armed with all the answers >> https://t.co/NRzAJKM4Vk
#packaging#plasticfree
Georgia is a wine-drinking country, with beer traditionally being considered an unpretentious, cheap and cheerful drink. Here's how we started changing local perceptions through packaging >> https://t.co/6gPBBRisqK #beer#packagingdesign
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change.
👉 Should we make socially irresponsible brands appealing again? Let us know in the comments. https://t.co/DiWKGjZf8Z #branding
By 2017, packaging across the Bomonti range had become quite disjointed, and having also experienced a general drop-off in sales, a decision was made to refresh the packaging. We were delighted to help! Read on >> https://t.co/u7Y9FGBLW9 #packaging#beer
Back then, when smoking was still a "done thing," we had voted and agreed as an agency on taking a stand against tobacco—so, no smoking in the offices or promoting any tobacco products. That was, until the agency won a tobacco account! https://t.co/ETJwIobMr0
Using patented technologies and an innovative business model, NuWater is a South African company now delivering large volumes of high quality cleaned water to clients around the world >> https://t.co/lpIV8E8LhU #water
Canine cuisine is ripe for disruption. Preparing a new menu for man’s best friend has never looked more profitable. Full insight article here >> https://t.co/szG5btU32p #petfood#petcare#marketing