Amina Oke

Email Strategist & Conversion Copywriter. I help ecommerce brands increase revenue and brand loyalty with email. Tweets about optimising emails.

[Amina Oke @brownboxcopy]

This time last year, I was sceptical that email marketing could work for Nigerian brands (as opposed to channels like Instagram & WhatsApp), but helping a client bring in over 5m Naira in 7 months with emails has changed my mind.

The secret? email strategy & conversion copy.

[Amina Oke @brownboxcopy]

@emilyryantweets Lol I had this happen once. A customer’s order was like 60% of that email revenue. It was still good though.

[Amina Oke @brownboxcopy]

Just here to brush off the cobwebs on my X

[Samar Owais @samarowais]

Somebody somewhere took my name because I just got two back-to-back podcast invitations on LinkedIn.

Whoever it was - thank you!

Also, I'm always up for a podcast, webinar, or workshop.

If you're looking for someone to talk about:

✅ User onboarding and retention emails in SaaS
✅ Lifecycle emails in ecommerce
✅Creating an incredible email experience for customers and subscribers (in both SaaS and ecommerce)

... and anything related to:

✅ freelancing
✅ running an online biz
✅ making $200k+ from a list of < 2000 subscribers

... I'm your girl.

[Amina Oke @brownboxcopy]

@BigDuns__ Me every day!

[Amina Oke @brownboxcopy]

@heykatgarcia I graduated 21 years ago lol

[Amina Oke @brownboxcopy]

@realBrookNash Marketing and admin

[Amina Oke @brownboxcopy]

I’m not a travel journalist but I regionalise my writing. My personal default is BrE but I switch to the country of the client I’m writing for.

[Zanny Merullo @zannymerullo]

Ok, kind of an odd question here, but American travel journos do you write a pitch in British English when reaching out to a pub in the UK? I'm never sure if it matters or not...

[Amina Oke @brownboxcopy]

I write emails for a skincare brand that my kids use every day, and I get a lot of content from just using their products that often.

[jacob sappington @jsappington]

Brands...Send your agency free product to the team members supporting you.

SO much easier to strategize/write/design for a product you've experienced yourself!

[Amina Oke @brownboxcopy]

@Amani_Art @AceProgress_App I just downloaded it because of this tweet. It looks like something I would love - different projects with their list of tasks. Thank you!

[Amina Oke @brownboxcopy]

As a mum to 2 preteens, I yell this at least once a week. Nearly every morning during the school holiday loool

[Amina Oke @brownboxcopy]

That tweet about 4k delivery just reminded me of Uber asking me to pay 6500 for a 15-minute ride. If I walked angrily from my house, I might be in ikota in the time it would take Uber to find me a ride.

I reloaded the app and got a ride for 1400

[Amina Oke @brownboxcopy]

Why is this true lmaoooo

[Sora-Soke @Quickiepaedia]

I miss when N2500 was the standard price for everything in Nigeria.

Even the name was sweet - Two Five.

Wanted to book an Uber? Lere to Lekki: Two - Five

What about this nice pair of palms? Two - Five.

How much for this nice belt?

I kid you not bro, still Two Five.

[emily ryan👩🏻‍💻 @emilyryantweets]

If you work with clients doing email marketing, I made a quick Google Doc email template you can send to them explaining the new Gmail/Yahoo sending guidelines and what they need to do.

Feel free to use/share-
https://t.co/Pma9AX6Vwq

#emailgeeks
#mailchimp
#emailmarketing

[Amina Oke @brownboxcopy]

@BigDuns__ Mailerlite. They can still get to use automations on the free plan. And if it’s a Nigerian brand who plans to sell products, their revenue will be reported in Naira. I like that feature.

[Amina Oke @brownboxcopy]

This! Can look like it isn’t a big deal, but it is (to me).

Yesterday, I changed one of the featured products in a skincare brand’s email because I couldn’t link to the actual product and didn’t want to send customers to a general product category page.

[Melanie Balke @Melanie_Balke]

One of the most upsetting things is getting an ad or email with a product, clicking on it and then the item is no where to be found

Don’t take me to a collections page with the piece buried on page 4

I want that specific item goddamnit

Apparel brands are the worst offenders

I understand you’re getting me to click with a hero product you might not even have anymore

And it works, I get sucked into the brand

But if you do have the product just show it to me when I click please

Otherwise I’m less likely to buy it and usually frustrated

[Amina Oke @brownboxcopy]

Those words are usually my cue to reject a project. I can tell from a mile that there’ll be scope creep, feedback delays and a lot of “uhm, so we were thinking…���

[Kat Boogaard @kat_boogaard]

Friendly reminder that if a potential client describes a project as "easy" or "quick" it's probably going to be the exact opposite of that. 👍🏻

[Amina Oke @brownboxcopy]

@emilyryantweets Loool I feel this deeply.

[Amina Oke @brownboxcopy]

@samarowais I get a monthly email from the University of Birmingham, sharing bits about campus activities, science breakthroughs and alumni activities. I could send you a few if you still need more examples.

[Amina Oke @brownboxcopy]

If you have an ecommerce business and you want to start or deepen your email marketing efforts this year, send me a DM and let’s talk about your emails.

(I’m partial to food, drink, lifestyle, clothing, baby care and skincare businesses)

[Amina Oke @brownboxcopy]

This time last year, I was sceptical that email marketing could work for Nigerian brands (as opposed to channels like Instagram &amp; WhatsApp), but helping a client bring in over 5m Naira in 7 months with emails has changed my mind.

The secret? email strategy &amp; conversion copy.

[Amina Oke @brownboxcopy]

Can I also mention that this revenue is from weekly email newsletters only (no automated flows). This year, we’re putting a focus on setting up core flows.

Double the value to customers, double the revenue for the brand.