@systemswindler I created the Thirst Responder name a while back and when we brought it to Cencora, they loved it… One day Lock’d In will have its moment to shine, but today isn’t that day.
Thirst Responder update as we move forward with Cencora:
Cencora is one of the largest healthcare services organizations in the world, and we’re preparing Thirst Responder for entry into its marketplace with a clear focus on execution and long-term scale.
• Manufacturing nearly complete; initial placement expected in ~700 stores beginning in February
• Marketplace promotions, branded assets, and merchandising support in progress to drive placement and velocity
• Geo-fencing and native ads planned around key client locations; samples headed for Cencora review and ThoughtSpot 2026 prep
This is the beginning of something much bigger.
#ThirstResponder #Cencora #PacquiaoFoundation #Hydration #Healthcare #CPG #BuiltToScale
#KulturaBrands
$LTNC
Adios to delays. Hello to EXECUTION!
Kultura Brands (OTCID: LTNC) just hit a major milestone — Adios Spirits is now officially available DTC at https://t.co/t1IpYqjerg 🎉
This marks the beginning of our execution phase: DTC live, retail + distributor rollouts next, and a strong pipeline of updates heading into Q1.
Proud of the team. Momentum is here. 🚀
$LTNC #LTNC #KulturaBrands #AdiosSpirits
#KulturaBrands
Nothing I say here is going to erase the frustration many of you are feeling, and honestly, I don’t expect it to. You’re justified feeling the way you do. We’ve put out updates and PRs where the timing changed, deals evolved, and certain things didn’t finalize on the schedule we anticipated. That’s on us, and we own that.
What I can tell you is this: none of that was due to lack of effort or lack of real business behind the scenes. The last year has been the heaviest lift this company has taken on in its history — restructuring, replacing vendors, renegotiating contracts, building brands from scratch, navigating regulatory shifts, and working through legacy issues that didn’t happen overnight and couldn’t be fixed overnight.
I know the belief was that once we went Pink Current in April 2024, everything would flip quickly. We believed that too. The reality is it took longer, it took more work, and yes — it took its toll on all of us. We’ve taken our lumps right alongside you. If it felt slow from the outside, it felt even slower on the inside.
But here’s the part I want to be very clear about:
The work has not been for nothing. The pieces are finally aligned. The things we’ve been building are real, they’re tangible, and they’re past the point of concept or hope. They’re in motion.
I’m not going to hype anything. I’m not going to throw out countdowns or promises. You’ve heard enough of that over the years, long before I ever joined this company. What I will say is that the business today is not the business from 2020, 2014, or 2008. It’s not even the business from last year. The team, the partnerships, the products, and the execution have all changed.
We get the frustration — we’ve felt every inch of it with you.
But we’re here.
And you’re going to start seeing the work show up where it counts.
Scott Darnell
On Sept 19th, I committed to reveal our new brand “next week.” A few days late, my apology... but worth the wait 🙌
Introducing Thirst Responder, LTNC’s hydrogen water brand built for Cencora’s global network of pharmacies & healthcare providers. $LTNC
@Nx23Li@tom_zarro@OTCfi What’s sad is most of these OTC companies make no money and will do anything as an act of desperation 😂
Xing tea would be a great hit and will be revived soon….