Incredibly proud of two of our Samford University Sports Industry Program students โ Sterling Nabours IV and Ben West.
For the past year, Ben and Sterling have been embedded as analytics support for St Johnstone FC in Scotlandโs Championship Division. This wasnโt a class project with a neat deadline โ this was real, sustained work. Weekly Zoom calls with the coaching staff. Scouting analytics. Recruitment strategy. Player performance analysis. Hundreds of hours of work contributed to a professional football club operating thousands of miles away.
Today, St Johnstone won the league. And our students were part of that journey.
They watched the match live from Birmingham, Alabama, and celebrated a championship they helped build โ a reminder that in 2026, geography is no barrier to impact in the sports industry.
In a few weeks, a team of SIP students will travel to Perth, Scotland, to present a new consulting project to the club in person โ continuing a partnership that exemplifies what the Sports Industry Program Samford University Brock School of Business is all about: real work, for real teams, with real consequences.
There are 1,000 ways to work in sports. Ben and Sterling found theirs from 4,000 miles away.
A lot of Celtic chuckling over this. And of course itโs silly. Worth remembering the behaviour of Celtic supporters towards Neil Lennon after a game against Ross County. And generally during a game against Heartsโฆ last December.
They are all ridiculous characters.
- Got the first goalscorer wrong.
- Did a (dreadful) second half welcome AFTER kick-off.
- Announced the wrong player going off.
- Then broadcast my whole inner-monologue correcting myself.
-Swore.
-Went to say โman of the matchโ at a Womens game.
A truly polished performance.
12 real retro beauties! ๐คฉ
We know it's hard to choose one, but which is your favourite livery? ๐
Vote here ๐ https://t.co/bozvlzFvUT
#MotoGP75
๐ต "By celebrating Geoff we are celebrating this club and four decades of its history"
New St Johnstone owner Adam Webb on renaming the main stand after Geoff Brown as he discusses the changes he's already made at McDiarmid Park ๐ฝ
@StJohnstone are back in action this Saturday for the Premier Sports Cup match v @Morton_FC which means we'll also be back in action collecting for @KinrossPerth Foodbank & @Saints_Trust . See details ๐
You can also drop off donations at the Club Shop
Please share. Thankyou