Bruce Reading | CEO of Act! - A Small Business CRM

Father of 4 great millennials, CEO of Act!, lover of life, great food and all things outdoors.

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Whether you’re a team of 2 or 200, having one place to track relationships, f/u with leads, & streamline your work makes a real difference. Especially when time is short & budgets are tight.

Read more here: https://t.co/I96UUH1VPg

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

If running your business feels like chasing loose papers in a windstorm, you’re not alone.

👉 The to-do lists never end.
👉 Customer info lives in too many places.
👉 And somewhere along the way, growth starts to feel… chaotic.

The good news? Chaos is solvable.

[Act! @ActCRM]

If you haven’t checked out Act! in a while, it’s time to take another look, this isn’t just an update - it’s the largest injection of new functionality in Act’s history: Act! Advantage. Learn more at https://t.co/lZfHR0k8A4 #SMBTools

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Some people still do and always will, but not everyone wants a salesperson in the middle of their decision-making process.

TLDR: The easier you make it to buy from you, the more people will.

Sometimes, it's really that simple.

9/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

✅ Self-Service Options: Can you give them a way to generate a quote online? Start with a free trial? Conduct a quiz that picks an appropriate pricing tier? Even a simple “Instant Estimate” calculator can go a long way.

6/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

✅ Streamlined Purchase Process: If your service allows, let them buy or sign up online—don’t force a discovery call unless truly necessary. Empower the customer to make their own decisions.

8/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

✅ Transparent Pricing (or at least a reasonable range): If custom pricing is really truly unequivocally necessary, provide examples or tiered estimates so prospects can gauge potential fit.

5/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

If someone has to get on a call just to see your pricing, you’ve already lost a sizeable chunk of your customer pool.

In 2025, people don’t want to schedule a meeting just to see if they can afford you.

🧵

1/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Today, customers want to research on their own, compare options, and—when they’re ready—move forward without unnecessary friction.

So how do you make that possible in a custom service-based business?

4/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

For most things, it's easier never to get on the phone (or on the company's radar) in the first place.

We know it intuitively, yet so many businesses still handle sales this way.

3/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Especially if there's any risk they can't because, let's be honest, this isn't anyone's first rodeo.

We've all been through a sales cycle before and already know that an initial call places us into a funnel (subjecting us to follow-up calls and emails we won't want).

2/9

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

A CRM doesn’t just store data—it automates workflows, uncovers customer insights, and keeps your team in sync, all without adding to your workload.

Ready to see how CRMs stack up against spreadsheets?: https://t.co/lhEjDhzfCT

#SmallBusiness #CRM

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Spreadsheets got your business this far, but are they holding you back?

If tracking customer data feels like a juggling act, or you're constantly putting out fires from dropped balls or missed opportunities, it might be time for a smarter solution.

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

LinkedIn is the perfect space to combine personal relationships with professional credibility.

Want to see how it’s done? We put together an article with 5 actionable steps to turn LinkedIn into a growth engine for your business.

Check it out here: https://t.co/g6IDN0g9YM

3/3

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Are you overlooking LinkedIn?

If you're running a business—B2B or B2C—there’s a good chance your audience is already on LinkedIn, even if you don’t think of it as a sales channel.

Consider this:

1/3

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

> For B2C, your high-income earners are here. 53% of Americans earning $100K+ a year are LinkedIn users.

> For B2B, LinkedIn remains the platform where decision-makers research solutions and build relationships.

2/3

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

When our partners succeed, everyone benefits, & we’re excited to continue deepening relationships with partners who share our vision, building a future that benefits all.

#partnership #partners #resellers #B2B #SMB #software #sales

4/4

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

Our customers' needs and industries are always evolving—and we’re committed to helping them adapt, thrive, and stay ahead of the competition.

Achieving that requires partners who share our dedication to long-term customer success.

1/4

[Bruce Reading | CEO of Act! - A Small Business CRM @brucemreading]

This isn’t just about keeping pace; it’s about leading the way & redefining what’s possible in the CRM space.

3/4