Bryan Kaye

Founder @ BK Digital. Digital & Social Media Consultancy, Pharma, Health & Wellness. Get in Touch [email protected]. Personal & professional here. Disrupt.

[Bryan Kaye @bryankaye]

Check out our latest post on how #Digital & #SocialMedia can be a game changer for the #clinicaltrials landscape. Integrating Digital & Social is key to shifting the industry via @BKdigitalNYC : https://t.co/0w1YnzuyOY #pharma #socialadvertising #fda #contentmarketing #HCPs

[Bryan Kaye @bryankaye]

Studies show digital is underestimated by the #pharma industry, with websites, emails and apps still lagging behind. Why does the industry continue to struggle?

[BK Digital @BKdigitalNYC]

"After a strong...increase in satisfaction in 2020, followed by smaller increases in the years after...over half of HCPs remain dissatisfied/neutral with biopharma’s digital efforts."

Websites & apps continue to lag. Via @acrosshealth_na & @klickhealth: https://t.co/bnFuPiZmmy

[Bryan Kaye @bryankaye]

"After a strong pandemic-related increase in satisfaction in 2020, followed by a much smaller increase...over half of HCPs remain dissatisfied or neutral w/ biopharma’s digital efforts." Why does the industry continue to struggle?

via @acrosshealth_na : https://t.co/TNqXqbWxFG

[Klick Health @klickhealth]

67% of patient associations like pharma | Marketers should review Facebook | Klick at Life Itself | #KlickWire w/o 5-23: https://t.co/H3KhD470wI

[Bryan Kaye @bryankaye]

As usual, healthcare/Pharma lag behind. What is the root cause of always being so behind? There’s little to no regulatory risks in analytics & tech platforms in marketing. #pharma #pharmamarketing #digitalhealth #digitalmarketing

[Klick Health @klickhealth]

According to a new report from
@salesforce, 52% of global marketers are investing more in analytics & marketing tech. US numbers are ahead of global but healthcare/pharma lag behind. Read more in this week's #KlickWire: https://t.co/qK2Afj16cB

[Bryan Kaye @bryankaye]

Right side of this chart - unmet needs - is where #pharma digital & social efforts need to focus. #Lifestyle, #prevention & adherence. Use #SocialListening to find deep insights that lead to valuable content for #patients, #HCPs and importantly, platform algorithms.

[BK Digital @BKdigitalNYC]

#Disease #education isn't just learning about a condition, it's also about help managing & living with it. #Pharma often focuses on brands, but what patients really want is real help, support & connecting w/ others. https://t.co/DA19dWydr2 from @rxvantage via @klickhealth

[Bryan Kaye @bryankaye]

#Pharma - Are you too focused on sales teams & reps? Organic influence is critical via KOLs and #socialmedia. Make sure your teams are focused on leveraging trusted sources of information for #physicians. Full report below from @rxvantage & @klickhealth

[BK Digital @BKdigitalNYC]

#Pharma sales reps might have reach, but trust in reps amongst #physicians = ONLY 31%! So who do they TRUST? KOLs. Sales teams = #awareness & don't seal the deal. Use a multi-pronged approach w/ KOLs on #socialmedia. Full Report: https://t.co/DA19dWydr2 @rxvantage @klickhealth

[Bryan Kaye @bryankaye]

In healthcare, “personalization" is far different. It is to apply and sustain understanding of what someone is going through with their condition -- in other words, being truly patient centric. https://t.co/iAOhxIdlZn

[Bryan Kaye @bryankaye]

One of many areas #pharma should be worried about. https://t.co/MhWLA8czJC

[Bryan Kaye @bryankaye]

Happy Birthday Frank dog! #frankiefourlegs 🎈🎈🎈 https://t.co/BTREeFFIFB

[Bryan Kaye @bryankaye]

Well said. Why do digital health startups keep failing? Because #healthcare is a complicated space. https://t.co/q5f6JwhDUg

[Bryan Kaye @bryankaye]

Thank goodness, we no longer have to explain why Google+ is a waste of time. https://t.co/jm2BfkwKsV

[Bryan Kaye @bryankaye]

Well, it's good to see that as soon as @instagram founders depart @facebook, we're facing location tracking that wasn't there before. Weird! https://t.co/nTmND9nSkE

[Bryan Kaye @bryankaye]

#Branding. #Meetup. Brian Collins (@briancollins1). 10/11/18. #NYC. Be there.

[Bryan Kaye @bryankaye]

🛶 #frankiefourlegs #nofilter #nationaldogday https://t.co/zgPSlGrmEe

[Bryan Kaye @bryankaye]

"~80% of doctors use mobile apps or professional websites on their mobile devices every day - CMI/Compas...though many pharma companies already use mobile strategies to target physicians, they're not going far enough..." via @FiercePharma https://t.co/0I1bBi454u

[Bryan Kaye @bryankaye]

Very cool. I always thought of the Echo Show as being a great night table device (not just kitchen). https://t.co/BZQsc36xpv

[Bryan Kaye @bryankaye]

Could not agree more. 50-60+ are not old, nor elderly, and don't think of themselves that way. Let go of one of the most embedded aspects of comms - stock images & presumptions about aggregate personas vs individuals. https://t.co/rdGQU8gtbf

[Bryan Kaye @bryankaye]

Lake George weekend. Original Hoodmeres reunited on a BOAT. https://t.co/i68wg3HQh8

[Bryan Kaye @bryankaye]

Frank the hiker, like a champ. #lakegeorge #nofilter #frankiefourlegs https://t.co/DBbAlKNVPx