✔️Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers have with your brand, in-store and online.
✔️A company logo design is probably one of the first things that comes to mind when you think about building a brand. And for good reason: it’s the face of your company after all and could potentially be everywhere that your brand exists.
✔️Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography. This will come in handy when you start to make your own website.
A catchy slogan is a nice-to-have asset something brief and descriptive you can use as a tagline in your social media bios, website header, custom business cards, and anywhere else where you’ve got very few words to make a big impact.
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Your brand can’t be everything to everyone, especially at the start.
✔️Your brand personality is the human component of your brand. It is made up of emotional traits and behaviors that are consistent over time.
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Before you start making any decisions about your brand, you need to understand the current market, example who your potential customers and current competitors are.
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