Bryan Sattler

Husband, Father, Michigander, Experience Strategist, Designer, Coffee Addict, and Cinefile.

[Bryan Sattler @bryansattler]

@illustroke Promo code

[UX Collective @uxdesigncc]

Join UX research experts Jake Burghardt and Emily DiLeo as they share the 6 red flags to look out for in failing repositories https://t.co/3EZJdGApZe #ad #UX #design

[Bryan Sattler @bryansattler]

@icon Icon

[Kennan Frost @icon]

Excited to introduce Icon, The First AI Admaker.

We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.

Icon (https://t.co/RKWomrKrAu) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.

How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300.

We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:

1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.

2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.

3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging

Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).

If you’ve made it this far, we have a surprise for you 👇🏻

[OpenAI @OpenAI]

Introducing Sora, our text-to-video model.

Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.

https://t.co/YYpOAcrXQ3

Prompt: “Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes.”

[Bryan Sattler @bryansattler]

@Kraftful How can I contact your support team? There's no info available on your website, Twitter, or LinkedIn.

[Bryan Sattler @bryansattler]

@tranhelen Thanks for sharing! What’s the name of the book?

[Jared Spool @jmspool]

In product and service design, the absence of user research has a technical name:

Guessing.

[Stammy @Stammy]

feels like everyone the last few days thinks they're an expert in what an edit button for twitter should look like and how it should work

"just make it time-limited"
"show version history"
"facebook does it!"

[Bryan Sattler @bryansattler]

Communicating the purpose of your meeting to people up front with a simple agenda can go a long way. Our time is precious, let's invest it wisely!

[Bryan Sattler @bryansattler]

When you look at your calendar how many meetings do you have in a day? How many of them actually have an agenda or a clear purpose?

While listening to the news this morning there was a story about the four model meeting types 👇
Source: https://t.co/G3VpbPZjYM

[Bryan Sattler @bryansattler]

4. Alignment. Getting everyone on the same page to move in the same direction and speak the same language.

[Bryan Sattler @bryansattler]

Go make something that helps someone get promoted, reduces stress in someone's life, gives back time to spend with the people they love, or any other number of ways you can improve people's lives. Do what matters!

[Bryan Sattler @bryansattler]

Today I encourage you to zoom out from the day to day with me to consider why we should do user research.

There are three reasons I think are important 👇

#userresearch #productdesign Photo by NASA on Unsplash

[Bryan Sattler @bryansattler]

Companies that invest in user research have the opportunity to truly make their users' lives better by being thoughtful about the decisions they make by basing it on evidence and not assumptions.