Ben Sutton

Global customer experience and customer development lead @grantthornton. #b2bmarketing #custexp #abm #kam

[Ben Sutton @bsuttoncx]

Look forward to connecting with everyone on Tuesday

[PM Forum @PMFGlobal]

Join @bsuttoncx in one of our upcoming webinars on 30 June where he will share insight on a real world guide to client experience.

Register to join - https://t.co/Fr8Nfi779P

#ProfessionalServices #ClientExperience #PMForum

[Ben Sutton @bsuttoncx]

A great few days at our global conference developing new ideas to build deeper client relationships. Enjoyed working with 400 of our senior leaders - some inspiring examples of collaboration across borders to help clients succeed. #growingtogether2020 #marketing

[Michael Gerard @michaelgerard]

Customer Journey Delivery process by a company: The real complexity lies beneath what the customer experiences, within your organization to execute a journey design. (e.g., technologies, processes, data, culture, functions) @kerrybodine #DXS19

[Ben Sutton @bsuttoncx]

Looking forward to this. There's often untapped potential in the insight that firms already have. We'll look at practical ways it can help you differentiate and drive growth.

[PM Forum @PMFGlobal]

Join @bsuttoncx from @GrantThorntonUK at the Annual @PMFGlobal Conference on 26 September. Ben's workshop will explore how to use client insight to make your #marketing & #BusinessDevelopment more impactful. Register today - https://t.co/9rCkNw4uVD #PMForum #PMFConf #PMFEvents

[Grant Thornton @GrantThornton]

Peter Bodin, global CEO, introduces our #BlueprintForAction which provides practical actions any business can take to create change and create both a diverse and inclusive culture. https://t.co/lby7lIIcAc
#diversityandinclusion #diversity

[Denise Lee Yohn @deniseleeyohn]

here are some strategies to spark #cx innovation:

🧨 start a cx #innovation lab
🧨 offer company-wide cx training
🧨 enroll everyone in solving cx problems

learn more: https://t.co/725RqOLkQF #custexp

[Demandbase @Demandbase]

Accounts who have applied ABM for two years or more see 2X the deal size, 2X the conversion rate & 1.5X funnel velocity @PaulTalbot77 / @Forbes https://t.co/OubLB7ZsUC

[Ben Sutton @bsuttoncx]

A summary of current shifts in B2B marketing and BD - commercial impact of #CX and #ABM and the value of applying #martech via @OracleDataCloud https://t.co/y5FIzKUDgV #b2bmarketing #b2bcx #busdev

[Jeanne Bliss @JeanneBliss]

How do you persuade top management that customer centricity is not a cost? Here are four areas that shift the mindset of the leadership team and elevate the customer within the consideration set. Do you have any to add? #CX #CustExp https://t.co/B8XWAlETHw

[Annette Franz @annettefranz]

Why are few CMOs given command of customer experience? https://t.co/sAeOznj098 #cmo #marketing #custexp #customerexperience #cx #cco @MyCustomer

[MyCustomer @MyCustomer]

What 'The Broken Windows Theory' teaches us about improving customer experience https://t.co/3jJJXvAFSc #custexp #CCTR #CX #custserv

[Ben Sutton @bsuttoncx]

#cx #custexp

[Tiffani Bova @Tiffani_Bova]

Your biggest competition isn't other co’s. Your competition is:

👉 internal inertia
👉 siloed organization
👉 wrong KPIs
👉 ideas you neglect
👉 disengaged employees
👉 poor customer experience
👉 misaligned products
👉 not using new tech

Fix that. Then compete. #GrowthIQ

[Ben Sutton @bsuttoncx]

"It has to be something that is genuinely felt by the whole organisation." - embedding client centricity in #professionalservices by empowering teams #b2bcx

[CLIC @CLIC_mag]

Every Tom, Dick and Harry claims to offer “outstanding client service”. Lee Ranson, CEO of Eversheds Sutherland, tells CLIC what this descriptor really means… https://t.co/yNqw3HiD8I

[Ben Sutton @bsuttoncx]

Building a balanced #B2B analytics portfolio by focusing on both growth and efficiency via @forrester @AllisonSnow https://t.co/D1690HVX5x #b2bcx #b2bmarketing

[Ben Sutton @bsuttoncx]

Dropping the jargon from #B2B propositions: "State how your offering addresses the buyer’s specific need using the buyer’s language" via @ChristinaMcKeon and @siriusdecisions: https://t.co/jwsZBepePE #b2bmarketing #b2bsales #cx

[Grant Thornton @GrantThornton]

Kim Schmidt and Francesca Lagerberg, the leaders of our 2019 #WomenInBusiness report, point out a few reasons to be cheerful on #InternationalWomensDay, but also at the long road ahead...

#BlueprintForAction

[Ben Sutton @bsuttoncx]

Interesting perspective on the merits of using the voice of the customer as a tool to mitigate business risk #VoC #custexp

[Stephanie Thum, PhD, CCXP @stephaniethum]

Why should your chief risk officer care about customer feedback? Because some feedback can help your agency or biz stay ahead of business and operational risks. More in my post for @Qualtrics - a preview to our #QualtricsX4 panel this week. #CX
https://t.co/I0Dobws46I

[Ben Sutton @bsuttoncx]

Designing customer engagement programmes in B2B that capitalise on advocacy - “What’s in it for advocates, how will they benefit, and what value will they enjoy?” via @forrester https://t.co/Xw8w4e4NLL #cx #custexp #b2bcx

[David Cotterill @sourcingsandbox]

ABM from the start line! "Clients today expect you to understand everything about their organisation; they expect you to come enabled with a properly structured discussion based around issues. It’s purely driven by the customer". https://t.co/nOBkCqHini via @marketingb2b # ABM