Daryl Travis

CEO of Brandtrust, a customer research & strategic planning firm. Author. Believes in the power of insights. Changes the way you think about how people think.

[Brandtrust, Inc. @Brandtrust]

If 70% of ROI is linked to the creative driving campaigns – what drives the quality of the creative? Find out with Brandtrust.
How Human Truth Powers Breakthrough Creative - Register today: https://t.co/GiZZz63das
#creativestrategy #brandstrategy #mediastrategy

[Brandtrust, Inc. @Brandtrust]

Our high-impact, collaborative sessions can drive clarity, prioritize mapped opportunities, enliven behavior interventions, offer strategic direction, & leave you w/reignited energy & new skills that will impact your brand, your work & life. #humantruth #workshops #brandstrategy

[Brandtrust, Inc. @Brandtrust]

Strategy is only as good as its ability to influence the humans who have to understand it, feel it, implement it and benefit from it. Learn more about developing breakthrough strategies that connect on a human level: https://t.co/gVVAKlG2a1
HBR article: https://t.co/iBD0IUy69t

[Brandtrust, Inc. @Brandtrust]

Join Brandtrust at @TMRE! Don’t miss our must-see client presentations from @zillow, @eBay & @JNJGlobalHealth. Receive Your Gift of Insight (one of our favorite books!) at Booth 700! https://t.co/AeMqhRMTrW
Use BRANDTRUST for 15% off your ticket #TMRE22 #brandtrust #humantruth

[Brandtrust, Inc. @Brandtrust]

Webinar: The Power of Brand Experiences Built on Human Truth - Learn how a holistic & unified approach to brand strategy builds enduring equity followed by live Q&A | Tomorrow, 10/6 @ 11AM CT
https://t.co/jwoV07sEnm
#brandexperience #customerexperience #brandtrust #brandstrategy

[Brandtrust, Inc. @Brandtrust]

Join @acmillet and @StephanLeman next week to learn how to build a brand experience that shapes consumer perceptions and builds enduring equity and brand value. Register today: https://t.co/jwoV07sEnm
#brandequity #brandexperience #brandvalue #brandtrust #businesswebinar

[Brandtrust, Inc. @Brandtrust]

Want to grow brand equity and drive customer loyalty? Start with your brand experience. Register today for our webinar around what brand experience looks like at its best. Register Today: https://t.co/jwoV07tccU #brandexperience #humantruth #brandtrust #brandwebinar

[Brandtrust, Inc. @Brandtrust]

10 Best Practices in Behavior Design: https://t.co/2736MjJT5L
Whether you're at @GreenBook #IIEXBehavior this week or elsewhere, we'd love to connect to show how BeSci can transform your brand & your business. #behavioralscience #besci #humantruth

[Brandtrust, Inc. @Brandtrust]

The @PharmaResearch Bay Area is here & we can’t wait to connect with you! Mark your calendars for two not-to-be-missed sessions: https://t.co/x5xtM6UpJv Connect with Brandtrust & pick up our gift of insight at our booth.
#humantruth #brandtrust #pharmamarketing #pmrc2022

[Brandtrust, Inc. @Brandtrust]

Getting creative campaigns right can be challenging. So, how have brands like Ram, Zillow, Behr, & Vanguard succeeded? Learn how on 3/31 during episode #1 of @Brandtrust's Building Better Brands webinar series. https://t.co/GvKjTFEd8z
#humantruth #brandstrategy #creativestrategy

[Brandtrust, Inc. @Brandtrust]

Are you asking the BETTER question? Join Alex Millet and Kristen Bishop next week to uncover the more human way successful brands drive change and build brand value. Register today! https://t.co/GvKjTFEd8z

[Brandtrust, Inc. @Brandtrust]

It's not too late to reserve your seat for today's live event on HCP prescribing behavior. We'll discuss the influences that act on physician’s decision making and what actions you can take to help change this ingrained behavior. https://t.co/Aslrnqd9No #humantruth #brandtrust

[The Chicago School @Chicago_School_]

Join The Chicago School's Elizabeth Schwab, Psy.D., and Christian Lauffer from @Brandtrust on March 9 at 11 a.m. CST for Part 2 of the webinar titled: Health Care Professionals Are Human Too: Decoding the Truth Behind Prescribing Behavior. Register here: https://t.co/1Qx55lYLis

[Brandtrust, Inc. @Brandtrust]

Brands spend billions developing campaigns to increase awareness. If 70% of media ROI is linked to the quality of the creative driving these campaigns – what drives the quality of the creative? Join us to learn how Human Truth powers breakthrough creative. https://t.co/GvKjTFEd8z

[Brandtrust, Inc. @Brandtrust]

HCPs are subject to the same cognitive biases & limited mental resources as the rest of us. Join Elizabeth Schwab, Psy.D., from @GradPsychology, and Brandtrust's Christian Lauffer as they share how these dynamics impact prescribing behavior. Register now: https://t.co/Qxdw3jWU2I

[Brandtrust, Inc. @Brandtrust]

Register for Wednesday’s webinar HCPs Are Human Too: Decoding the Truth Behind Prescribing Behavior. We'll explore factors limiting HCP’s ability to be objective when making decisions & how to develop empathy for the complexity HCPs are making decisions. https://t.co/OFM5PonKvP

[Daryl Travis @BTCEO]

@tgh3316 Could the CBS announcers possibly be any more biased? So unprofessional.

[Brandtrust, Inc. @Brandtrust]

HCPs are operating under conditions that make treatment decisions more difficult, necessitating them to rely more on System 1. Join our 2-part webinar series exploring factors that influence HCP decision-making + methods that can change their behavior. https://t.co/VCDsWMBdHn

[Brandtrust, Inc. @Brandtrust]

With a passion for learning in Brandtrust’s never-ending
pursuit of human truth, in this booklet, you’ll discover
thought-provoking insights from 12 of our favorite books & podcasts in 2021. We thank you for your trust & wish you a safe & happy new year! https://t.co/nMkVUzV9NS

[Brandtrust, Inc. @Brandtrust]

@TMRE has arrived and we’re excited to finally see you IN-PERSON! Visit booth #315 during the next networking break to connect and get your Gift of Insight (one of our favorite books!). #tmre2021 #marketresearch #humantruth