Bruno Turtula

La vida

[Bruno Turtula @BTurtula]

EL sonido.

[Archivo Charly García @archivocharly]

Charly García interpretando una versión muy Soda Stereo de Yendo de la Cama al Living (1987) Programa Badía & Cía

[Bruno Turtula @BTurtula]

@chicodlasmillas Berlin
Rio de janeiro

[Bruno Turtula @BTurtula]

@ecommartinez SKILLS

[Aakash Gupta @aakashgupta]

In the country with the world's worst recent inflation, a soccer club just sold out 85,018 seats for the 105th match in a row.

The brand loyalty math on this should mass-humble every CMO on Earth.

105 home games. 85,018 fans every time. A bigger crowd than any NFL stadium fits. Four years straight. Zero empty seats. Over 8 million tickets sold during the run.

Now layer in the country.

The streak started in February 2022, when Argentine annualized inflation was running 50%. It peaked above 200% in late 2023. The peso lost roughly 80% of its dollar value during the run. 91% of Argentine households carry debt and 58% of those loans last year went to buying food. The average state pension is $300 a month.

Argentines who can barely afford groceries filled the world's biggest soccer stadium twice a month for four straight years.

The club is River Plate. They've held the highest average attendance in world football for three years running, ahead of Real Madrid, ahead of any Premier League ground.

The response from leadership is the tell. River just announced a $100 million expansion to push capacity to 101,000 by 2029, partnered with the German firm that built the roofs at Real Madrid's Bernabéu and Tottenham. They're betting demand keeps climbing past 85,000 in a country still running 33% inflation.

This is what identity-based products do that subscription products cannot. When the currency melts and groceries get bought on credit, the line item that survives is the one their grandfather had. River's product is the only asset in Argentina holding real value while the peso loses it.

Every founder talks about "brand loyalty." Most watch churn spike after a 5% price hike. River raised effective ticket prices through 200%+ inflation and grew their waitlist.

The capacity number is engineered. 85,018. The last two digits commemorate the 2018 final River won against their archrival in Madrid. They built a championship into the building.

You cannot replicate that with a CRM.

[Guibert Englebienne @guibert]

"¿Qué debería estudiar mi hijo?" Es la pregunta que escucho cada vez más frecuentemente.

Y la mayoría de las respuestas que circulan están completamente equivocadas.

Abro hilo. 🧵

[Bruno Turtula @BTurtula]

@CarlosMaslaton Calamaro es el poeta de la clase media argentina. Tremendo recital.

[Bruno Turtula @BTurtula]

@DCinfoscaling Prompt

[Bruno Turtula @BTurtula]

@juangaleanorey PLAYBOOK NOTEBOOKLM

[Bruno Turtula @BTurtula]

@SawyerMerritt .

[R E P L I C A N T @Roybattyforever]

La simetría en las películas de Stanley Kubrick.

[Bruno Turtula @BTurtula]

@wesoahok Tía Elvira

[Bruno Turtula @BTurtula]

@ecommartinez EMBUDÓMETRO

[Archivo Charly García @archivocharly]

De Mí - Charly García & Mercedes Sosa (1997) Festival Nacional de Folklore de Cosquín

[Bruno Turtula @BTurtula]

@nicoproducto Les vendría bien a los politicos capacitación en producto 😏

[Archivo Charly García @archivocharly]

No soy un extraño - Charly García | Junto a Fernando Samalea y el Zorrito Von Quintiero (1994) Programa 360 de Julián Weich

[Rodolfo D'Onofrio @RodolfoDonofrio]

Antes del 9 de diciembre de 2018, alguien dijo que el que perdiera iba a tardar 20 años en recuperarse. Tenía razón.

[Bruno Turtula @BTurtula]

@santisairi Acordate que tenemos que armar el fondo soberano al estilo Noruega, con transparencia y foco en re invertir en educación. No me falles Sairi

[Bruno Turtula @BTurtula]

@santisairi Ves viable que otra AI independiente utilice esos UBI para armar y controlar un Fondo soberano (como el de Noruega)?

[Bruno Turtula @BTurtula]

@agustinanfosso @kaizer_app Estoy!

[Bruno Turtula @BTurtula]

@realjuanruocco Nueva corriente filosófica.