Buddy is an emerging lifestyle home decor brand on a mission to improve daily lives through design by seamlessly integrating design and wellness into our day.
day 4:
new batch of my @buddydesignco mood lamps are finishing up on the assembly line overseas and “puppy” will be back in stock soon 🐶
(ocean freight got like soo much more expensive these few months so lmk if anyone has an affordable LCL solution!)
rebuilt Buddy's site on @Shopify using drop-off data to optimize for conversion (we were already at 2-3% avg but wanted better)
things that matter for ecom:
> first 3 seconds of video/photo = everything
> headline that says what it is AND why you care
> credibility signals early (we're not Nike yet)
things i'm still figuring out:
> when exactly does a visitor WANT to buy, and is your CTA there at that moment?
> how much education is too much before add to cart
> social proof above or below the fold?
curious what you all think?
We're hosting a founder wellness event for NYC Tech Week next week!
Rooftop mixer with city views, sauna, cold plunge, compression, and red light therapy.
Wednesday, June 3rd, 5-8pm.
We'll have refreshments + giveaways courtesy of:
- @magicmind
- @david_protein
- @buddydesignco
Excited to partner with @joinellis, @Zendesk, @stanforcreators, @cartainc, @FenwickWest, and @RunaCapital.
And big shoutout to the entire @Techweek_ team!
Come hang > https://t.co/yPee4KcA4t