Do you know how the X app first came into being? It was Twitter once, taken by the dark powers, tortured and mutilated. A ruined and terrible form of app.
this level of crunch & exploitation is NOT "required to make great art", as i sometimes see used a defense. you can do that AND not overwork your crew. a lot of it comes down to high-level creatives not being decisive enough and execs being unwilling to budge on pay/deadlines