Jay Butani

Building iOS apps in public. Native + AI.
Launches, rejections, MRR — all of it.

[Jay Butani @buildjayy]

@kacperkapusciak Amazing!

[Jay Butani @buildjayy]

@heysatya_ 🫠

[Jay Butani @buildjayy]

@AldoBarbosa090 Agreed!

[Jay Butani @buildjayy]

I make things. Apps, brands, campaigns.

For the last few years I've done it quietly — building products, designing brands, running campaigns for people who found me by word of mouth.

Now I'm doing it in public.

What you'll find here:
→ The work, start to finish
→ What broke, and what I'd do differently
→ Where design, tech and marketing actually overlap

I'm Jay. Building from India, working with people everywhere.

What are you building right now? 👇

#buildinpublic #productdesign #brandidentity #indiedev #designandcode

[Jay Butani @buildjayy]

@AldoBarbosa090 appreciate it. velloxis sounds useful — most scope fights come down to nobody having a record of what was actually approved. is the sign-off in-app or does it generate something the client keeps?

[Jay Butani @buildjayy]

Apple Developer Center in Bengaluru. Went several times for labs and sessions.

The labs are the actual value — bring a problem, sit with someone who knows the framework, leave with it solved.

[Jay Butani @buildjayy]

Rule 6: never promise a trial the store didn’t grant.

7 days free on the yearly plan, rendered only from a real intro offer and a still-eligible account.

Not launched yet. Which rule would you argue with?

[Jay Butani @buildjayy]

Same app. Same price. Six rules apart.

I rebuilt my paywall because the offer card said “Monthly” above a yearly price — and the one thing people actually pay for wasn’t even listed.

🧵

[Jay Butani @buildjayy]

Rule 5: sentences, not skeletons.

“Checking price…” and “Couldn’t reach the App Store. Check your connection and tap Try again.”

A shimmer rectangle tells the user nothing.

[Jay Butani @buildjayy]

Rule 4: the discount is a division, not a decision.

SAVE 58% is computed from both live store prices every launch, and disappears under 5%. No countdowns. No invented deals.

[Jay Butani @buildjayy]

The old screen had a real bug in the money: “Monthly” sitting above $24.99 a year.

No plan row at all. One price, take it or leave it.

And watermark-free exports — the actual reason anyone upgrades — wasn’t on the list.

[Jay Butani @buildjayy]

Rule 3: the plan under your finger must not move.

The old design promoted the selected plan, so the row reflowed mid-tap and the wrong plan was one slip away. Fixed order, all three always visible, selection changes colour only.

[Jay Butani @buildjayy]

Rule 2: claim exactly what Pro unlocks. Four things.

· watermark-free exports
· all 7 device frames
· all 59 templates
· no daily export cap

Meshes and filters are free. Listing them as Pro would be a lie, so they came off the screen.

[Jay Butani @buildjayy]

Rule 1: show the product doing the work.

The hero is your own screenshot, watermarked, next to the same shot exported clean. The watermark dissolves once, on screen.

Nobody reads a feature list they haven’t been sold on yet.

[Jay Butani @buildjayy]

@devops_prashant McCoding 😅🤪

[Jay Butani @buildjayy]

@Shubham_iosdev Congrats!

[Jay Butani @buildjayy]

@solopribuilds depends what “make it” means. five years solo, a dozen shipped apps, none of them a hit. but they paid for my setup, got me clients, and taught me more than any job did.

the 99% isn’t failing. it’s tuition

[Jay Butani @buildjayy]

@mufasaYC 55 days uptime. mine only knows Restart, and only because macOS update made the choice for me.😅

[Jay Butani @buildjayy]

@pcshipp How?🤯

[Jay Butani @buildjayy]

Nobody judges your app by your code. They judge it by the screenshot.

Spent two years doing that part manually in Figma. 20 minutes per shot. Finally built the tool.

Shotpop. Not live yet — still fixing export quality.

[Jay Butani @buildjayy]

@pcshipp hit the limit for the first time last week and immediately made a bad decision: went manual, threw in $200, gone in 8 minutes 😅

switched to cursor with grok (surprisingly solid), and took a mini vacation while waiting it out