Olivia
Online
Razvan (Alex) Grigoriciuc
@buildwithrazvan
I solve website problems for business owners looking to increase their revenue without extra ad spend using psychological A/B testing & SEO
Web Developer
Joined August 2023
76 Following
241 Followers
2.5K Posts
You're not losing to brands with bigger ad budgets. You're losing to brands that know their customer 100x better than you do.
The fix isn't more spend. It's simply A LOT of research.
Days of Reddit research, customer calls, and post purchase surveys most Shopify owners refuse to do.
Reading every Reddit thread, forum post, and review in your category. Looking for the exact words customers use to describe the problem your product solves.
Conversations. Asking why they bought, what almost stopped them, what they wish existed.
Running specific post purchase surveys.
"What were you doing when you decided to buy?"
"What were you afraid would happen if you didn't?"
These answers rewrite your pages for you.
Reading every customer service email and refund reason.
The friction your customers are putting into words is the same friction killing your conversion on every visit.
The brands compounding aren't smarter or better marketers.
They know their customer at a level competitors can't replicate from a bigger ad budget.
The worst thing you can do in your cart drawer is push random "frequently bought together" items.
The cart upsell only works when it does one of three things:
Completes the use case, the customer buys a coffee machine, you offer the filters.
They were going to need them anyway. The upsell removes a decision from their future, not adds one to their present.
Extends the lifespan of the purchase, the customer buys leather shoes, you offer the conditioner.
The upsell protects what they just spent money on. Easy yes.
Solves the next obvious problem, the customer buys a baby monitor, you offer the wall mount.
They didn't know they needed it yet and now they don't have to figure it out separately.
Anything else is just noise.
Random "frequently bought together" feels lazy because it is lazy and obvisouly, the customer can tell.
They scroll past. AOV stays flat.
The cart drawer is the last conversation before money changes hands.
Every offer there should feel like the brand is actually thinking about the customer, not just trying to squeeze them.
Logic earns the upsell. Discounts alone don't.
Most ecom owners are so used to slow agencies that they're genuinely shocked when I respond to a DM at 9pm.
That responsiveness shouldn't feel special but here we are.
Started working with a brand last month, 2 days in, the founder messaged me at 8:47pm about a few design tweaks he wanted on the product page.
I read it, made the changes, sent him a screenshot of the live update. 17 minutes total.
The next morning he sent me a longer message saying in 9 years of working with agencies he'd never had a response that fast on a weekend night.
And he wasn't being grateful, he was really confused.
His previous agency had a 3-5 business day turnaround on copy changes.
The one before that, 7-10 days.
Both billed standard agency rates and both took weeks to do things that should have taken hours.
He'd accepted slowness as the price of working with agencies. Until he didn't have to.
Most agencies aren't slow because the work is hard.
They're slow because they've built businesses that require batching, queueing, and delegating to junior people.
Most of the AI search optimization stuff your agency is selling you doesn't actually work.
llms.txt files, schema for LLMs, "GEO" packages, AEO audits.
None of these have documented proof they move the needle.
The industry blew up in 2024 with a new acronym every quarter.
Each one packaged as a new discipline with its own retainer and certification, just ask any of them for a real case study and watch them dodge.
What's actually getting brands cited in LLMs is the same boring work that's always worked.
Clean SEO, content that answers real questions, reviews, earned media in publications AI tools trust, and being a business people genuinely want to recommend.
That's the playbook. The fancy words are mostly non sense.
If you're paying for "AI optimization" as a separate retainer and your agency can't show you a real outcome, you're paying for marketing that hasn't been proven to work.
@LocalSEO_Guy This happens more than people admit imo, if they can’t explain the method behind the early wins, that’s your sign to walk away
The most underrated CRO move in ecom is optimizing for the person buying, not the person using.
Half the products sold online are gifts, recommendations, or shared decisions.
Most stores still write copy as if the buyer is the user.
The skincare brand that wins isn't just talking to the person who needs better skin.
It's talking to the partner who wants to surprise them, the friend who keeps recommending it, the parent buying for their daughter.
The supplement brand isn't just selling to the person crashing at 3pm.
It's selling to the spouse tired of watching them struggle.
The kids' product isn't selling to kids. It's selling to grandparents looking for the right gift.
These "shadow buyers" need different things:
Reassurance they're picking the right thing for someone they care about.
A clear "this is appropriate for them" signal. They don't know the user's situation the way the user does.
Easy gifting mechanics. Gift wrap, personalized notes, send as gift without manually copying addresses.
Trust signals that work for someone evaluating a brand they've never used personally.
They're more cautious than the end user.
Most Shopify stores ignore an entire audience: the one that buys without ever using.
Same product but different copy brief and basically way less competition.
Most Shopify A/B testing is measuring the wrong thing.
Conversion rate is downstream. Revenue per visitor and contribution margin per session are where the real signal lives.
Different metric, different decisions.
Here's what most owners miss:
You run a test. Variant B lifts conversion by 8%.
You celebrate already and you just ship it.
Six weeks later, revenue is flat.
AOV dropped. Refund rate ticked up.
The "winning" test actually made the business worse.
Conversion rate doesn't tell you if you're winning the customers you want.
It tells you if you're winning more customers. Those aren't the same thing.
A discount popup will lift conversion. It also trains customers to wait for codes and tanks margin.
A simpler landing page will lift conversion but it might also strip out the qualifying friction that filtered out bad customers.
A free shipping offer will lift conversion but it might also pull AOV down because customers no longer need to hit the threshold.
Revenue per visitor accounts for what each session actually generates, not just whether it converted.
Contribution margin per session goes further. It accounts for what's left after discounts, returns, and cost of goods.
The Shopify brands compounding in 2026 aren't testing toward conversion rate.
They're testing toward profit per session.
Same effort. Completely different signal.
You can't CRO your way out of a bad product.
Most brands hire CRO experts when they should be calling customers.
I've audited stores converting at 0.7% who wanted heatmaps, A/B tests, and a new checkout flow.
The actual problem showed up in 3 customer interviews: the product didn't do what the page promised and no amount of UX work fixes that.
CRO is a multiplier.
It amplifies whatever signal your product is sending.
Good product, sharp positioning, clear messaging → CRO compounds.
Bad product, vague positioning, confused messaging → CRO just makes the friction more efficient.
The brands scaling in 2026 do the boring work first:
Product market fit before funnel optimization.
Talk to 20 customers and find out what's actually being said in DMs, returns, and reviews.
Fix the gap between expectation and reality.
Clear positioning before clever headlines.
"Who is this for and what specifically does it solve" beats every hero copy variant you can test.
Real differentiation before social proof badges.
"As seen in Forbes" doesn't help if your product is the same as 12 cheaper versions on Amazon.
Once those three are solid, CRO does compounding work.
Every test you run lifts the whole machine because the machine actually works.
If you're trying to scale a store that hasn't sorted product market fit yet, more conversion tactics won't save you.
They'll just speed up the rate at which you lose money on ads.
Get the product right first.
The rest is amplification.
@adityasingh_58 Outcome shot. Always
The PDP that converts at 5%+ doesn't sell the product. It sells the version of the customer's life after they own it.
And unfortunately, most stores stop at the product.
Look at almost any Shopify product page right now. The hero image shows the product on a white background.
The bullet points list ingredients, features, materials.
The description explains what it is. The reviews say "great product, fast shipping."
Everything on the page describes the thing.
Nothing on the page describes the person after they have the thing.
The landing pages converting at 5%+ are built around a different brief.
They start from the customer's life as it is right now, identify the gap, and show what closes when the product enters that life.
A skincare brand selling at scale doesn't show a serum on a white background.
It shows the morning routine the customer wants to have.
The bottle on the bathroom counter. The face in the mirror with skin that finally feels like the customer's again.
The 30 seconds of confidence before leaving the house.
A supplement brand doesn't list 12 ingredients. It shows what the customer feels at 3pm when the afternoon crash didn't hit.
The walk back to the desk with energy still in the tank.
A home goods brand doesn't show a candle on a marble surface. It shows the room at 8pm when the candle is lit, the work day is over, and the space finally feels like the version of home the customer has been trying to build.
The product is just the object that delivers the feeling.
The landing page sells the feeling.
Most stores have the product photography.
They've never written a page around what owning it actually does.
That's the gap.
Your Shopify cart drawer is doing more emotional work than your hero section and most people haven't touched it since theme install.
The hero is a glance. The cart drawer is a pause.
People skim the homepage in 3 seconds, then sit in the cart for half a minute or more, looking at what they're about to buy and quietly asking themselves if they actually want to go through with it.
What's usually in there: a list of items, a subtotal, a button that says "Checkout"
What actually works in 2026:
A free shipping progress bar that's specific.
"Add one more item to ship free" beats "spend $32 more" because it reframes the decision from spending to qualifying.
Mobile first design only. 70%+ of cart interactions happen on a 375px screen. Desktop first layouts fail.
2-3 smart upsells maximum. Show 5+ and customers scroll past every suggestion.
Decision paralysis kills the cart faster than a missing CTA.
The upsells should be complementary, not competing with what's already in the cart.
Total costs visible upfront. Shipping, tax estimates, discounts applied.
Checkout button always visible. If the customer has to scroll past upsells to find it, you've built a leak directly into the flow.
The cart drawer is the last thing your customer looks at before deciding to spend money.
Most stores show them a list and a button.
The ones actually making money treat it like a real moment.
It's not a summary. It's the close.
@CharlesInstone Nr1 creative against everything
Shopify SEO in 2026 isn't about publishing more content.
It's about identifying the handful of pages that can drive meaningful revenue, then making sure they actually rank.
Every Shopify store has the same pattern.
A few pages do almost all the work.
Most other pages generate little organic traffic, attract few links, and contribute very little to revenue.
It's common to find that fewer than a dozen pages account for most organic revenue.
Usually a couple of high intent collection pages, your top 3-4 product pages, and a brand or comparison page.
Everything else should support those pages, not distract from them.
The problem is most owners spend their time publishing more, not strengthening what's already working.
Here's what actually moves the needle:
Identify the pages with real revenue potential.
Look at Search Console queries, current rankings between position 5-15, and which pages already have some authority.
These are the pages worth fighting for.
Strengthen those pages specifically.
Unique copy that answers actual buyer intent. Internal links from related content.
Schema set up properly. Fast load times. Updated images.
Stop publishing thin content that competes with itself.
Most Shopify blogs cannibalize their own product pages because they target overlapping keywords with weaker intent.
Audit and prune.
Pages with no meaningful traffic, rankings, links, or strategic purpose are candidates for consolidation, redirection, or removal.
Shopify SEO isn't about volume.
It's about identifying the pages that can actually win and giving them the support they need.
Most Shopify CRO advice tells you to remove distractions but the real win is removing decisions.
A distraction can be ignored. A decision has to be made. Decisions cost conversions.
Every choice you put in front of a customer is ju8st a useless tax.
Pick a color, pick a size, pick a quantity, pick a frequency, pick a payment method, pick whether to create an account.
By checkout, they're exhausted before pulling out their card.
The stores that convert at scale aren't necessarily the cleanest looking.
They're the ones that made the most decisions for the customer ahead of time.
What that looks like:
A pre selected variant based on what most customers actually buy.
Not "choose a size" but "Medium selected. Tap to change"
A pre selected subscription frequency on consumables, with one time as a smaller link below.
A checkout that defaults to guest, not one that demands a decision.
Apple Pay and Shop Pay above the fold, not buried under credit card fields.
Each one removes a decision. Not a distraction. A decision.
The store that makes 8 decisions for the customer converts better than the store that makes 0.
Most owners optimize for less noise.
The real win is optimizing for fewer choices.
@CarlWeische Appreciate it, thanks
A/B test result I wasn't expecting.
Supplement brand. We swapped the hero image and rewrote the first two lines of copy on the landing page.
That's it. No redesign. No new apps. No checkout changes.
Result: +5.7% AOV. 96% statistical significance.
On a store doing consistent volume, that's meaningful additional monthly revenue from two changes that took half a day to implement.
Here's what we actually changed:
The original hero image showed the product on a white background. Clean, clinical, forgettable.
We replaced it with a contextual lifestyle shot showing the product being used in a morning routine. Same product. Different story.
The original copy opened with ingredients and certifications.
"Third party tested, NSF certified, 500mg per serving"
We moved that below the fold and replaced the opener with one sentence describing the outcome the customer actually wants.
Not what's in it. What it does for them.
The customer who lands on a supplement landing page isn't asking "what's in this"
They're asking "will this work for me"
The original page answered the wrong question first.
Small change. Different question answered. 5.7% more per order.
The brands spending 6-7 figures a month on ads and wondering why revenue isn't scaling proportionally almost always have these blind spots sitting on their highest traffic pages.
You can spot a Shopify store's price point by the font in the first 2 seconds.
Most premium brands doing 7 figures monthly are getting this wrong without realizing it.
The customer doesn't think "the typography is wrong"
They just feel it. Something about the site says "discount" even though the prices say "premium"
They scroll past. They never come back.
Here's what actually signals price point through type:
Premium stores use restrained, considered typefaces.
Serifs with weight (Domaine, Tiempos, GT Sectra).
Sans serifs with character (Söhne, Untitled Sans, ABC Diatype).
They use them at confident sizes with generous spacing.
Discount stores use whatever shipped with the theme.
Usually Montserrat, Poppins, or Open Sans at default settings.
Fine fonts. Used everywhere. They signal "we didn't make a decision here"
The Shopify owners I work with often have $80K product shoots, custom packaging, and beautifully art directed lifestyle content, paired with a typeface that costs nothing because it came with the template.
The customer reads the product page in the same 4 seconds they read the homepage.
The font is doing brand work the entire time.
If it's saying "discount" while everything else is saying "premium," the customer trusts the font.
Typography is the cheapest premium signal you can give your store. It's also the one most owners haven't touched since launch.
A French interior design store hired me because revenue was flat and ad costs kept rising. The owner thought the problem was with the ads.
I started with analytics. Mobile conversion was 0.6%. Desktop was 2.4%.
We spent two weeks reviewing heatmaps and session recordings on real phones.
And found something interesting, people were finding products, adding them to cart, starting checkout, then abandoning at the shipping step.
Shipping costs weren't shown until then. €9.95 on a €180 order isn't unreasonable, but seeing it for the first time during checkout creates friction.
The heatmaps also showed something the analytics couldn't. On the product pages, users were tapping in areas that weren't clickable, expecting more details.
On the cart, they were scrolling repeatedly past the same section, clearly looking for something that wasn't there.
We found two more issues:
The postal code field provided no format guidance or validation until submission, leading to avoidable errors.
When validation failed, the page scrolled to the top instead of the field that needed attention, making error recovery frustrating on mobile.
We didn't redesign the store. We just:
Displayed shipping costs on product and cart pages.
Added real time postal code validation.
Fixed the scroll to error behavior.
Added Apple Pay and Google Pay to the cart.
Made the product page sections users were tapping on actually interactive.
Over the next 60 days, mobile conversion increased from 0.6% to 0.83%.
Same products. Same ads. Same audience.
The owner thought he had an ads problem. He had a mobile checkout problem.
Many ecommerce stores are the same.
Before spending more on traffic, make sure buying from your store on a phone isn't harder than it needs to be.
Shopify owners obsess over Core Web Vitals scores.
The actual metric that affects rankings is field data from real users in Chrome, not lab data from PageSpeed Insights.
Most are optimizing the wrong number.
Here's the gap most owners miss:
PageSpeed Insights gives you two scores.
Lab data and field data.
Lab data is a simulated test from Google's servers. Clean conditions, controlled environment, single device profile.
Field data is the Chrome User Experience Report (CrUX). Real visitors. Real devices. Real network speeds. Real performance.
Google uses field data for rankings, not lab data.
The problem is most Shopify owners only look at the lab score because it loads first and it's easier to game.
They install image optimization apps, lazy load scripts, and chase the green "good" badge.
The lab number improves but the field data stays the same.
Meanwhile, the customer on a 3 year old iPhone with spotty 4G in a coffee shop is still waiting 6 seconds for the LCP to paint.
The fix is to optimize for actual user conditions.
Test on mid range Android devices, throttled connections, and slower hardware.
That's where your real customers live. That's the data Google uses to rank you.
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