Simon

cmo in consumer software
👉

[Simon @builtbysimon]

Made a /design-reference page in the codebase. Buttons, pop-ups, dropdown selectors, slideshow elements, various UI elements that are often reused throughout the platform, etc. Then when designing something new just reference this page and Opus 5.5 will make magic happen. Bonus points if, while you’re designing the style guide page, you give Claude context of WHY certain design choices were made and ask it to document them in some .md attached to that page. The more extensive & varied the style guide, the better future outputs are. This increases your speed to production by 20x

[Simon @builtbysimon]

@shirotatakajo Instant follow
Good stuff

[Simon @builtbysimon]

Find UI libraries and good design on dribbble or Behance and attach references. Also mention companies with really good design as inspiration. Claude is insanely effective at emulating a design aesthetic. Then keep refining and develop your own design guide on one page. How pop-ups look. Sliders. UI elements. Then just have Claude reference that when building all pages. Good luck

[Simon @builtbysimon]

Go watch this now.

[Resend @resend]

Somebody should say a few words.

This profession has been lamenting in fragments for two years with a headstone that turns out to have the wrong name on it.

@davekiss delivered a masterclass at Resend Forward. Listen, grieve, and leave renewed with hope.

[Simon @builtbysimon]

@master_jpma X, by far. Anywhere else I post I get views. Here it's like 10 views max.

[Simon @builtbysimon]

Gotta love X. Never seen a discovery algorithm that was this cooked.

Mayeb it's time to stop posting about tech & just share fake cheating stories.

[Simon @builtbysimon]

Sucks seeing someone you admired make a post glazing something very banal and mediocre.

[Simon @builtbysimon]

I've spent years being a "NYC maximalist" but this might be the first signal that is truly making me reconsider SF. California 1 - 0 New York.

[Simon @builtbysimon]

@Amystreet Not really. Took massive losses in the early LTC cycle then ragequit. Focused on real companies and products with PMF. No speculation.

[Simon @builtbysimon]

@Amystreet Rejection or failure is just redirection. The greatest founders have a superhuman ability to pivot when necessary.

[Simon @builtbysimon]

@_darshi Single handedly proving design isn’t dead. We’re hiring now. Connected in DMs

[Simon @builtbysimon]

@ctjlewis New cartels will be born

[Simon @builtbysimon]

@kirtandopamine like taking probiotics after antibiotics, for every token of compute you need to read a word in a book

[Simon @builtbysimon]

The only moat left is childhood trauma

[Simon @builtbysimon]

@amylimabean @figma let's do it 🫡

[Simon @builtbysimon]

@agazdecki @agazdecki I have an nda but you don’t know how right you are 😂

[Simon @builtbysimon]

@Amystreet Takernomics

[Simon @builtbysimon]

To add to this… For the right role, you should quickly do a bit of spec work. Even a single screen or tangible UI improvement. Combine this with even a basic understanding of vibe coding and GitHub and you are in the top 1% of candidates. And if you know how to design AB tests & have opened Posthog before, now you’re probably in the top 0.01% of candidates. Instant hire.

[Simon @builtbysimon]

@zhilinjerrywag Hi @zhilinjerrywag I’m also 29 and also attended a 2026 World Cup game (in Vancouver).

No phd though. I’m a cmo in consumer software

Nice to meet you 🤝

[Simon @builtbysimon]

@AnnddrreewwS Congrats Andrew best of luck in q4