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The Profit of Purpose is more than a book it’s a movement.
In this episode of The Samuele Tini Show, I shared how financial literacy can transform non-profits into sustainable forces for good.
📖 Learn. Grow. Impact.
▶️ Full episode on YouTube: https://t.co/q3ArUiQk3R
𝗬𝗼𝘂𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 𝗮𝗻𝗱 𝗥𝗶𝘀𝗸-𝗥𝗲𝘄𝗮𝗿𝗱 𝗥𝗮𝘁𝗶𝗼𝘀
Risk-reward ratio is a concept in investing that measures the potential return on investment against the potential loss. Essentially, it helps you to manage your overall risk exposure by assigning weights to different asset choices.
𝗟𝗶𝗻𝗸𝗶𝗻𝗴 𝗥𝗶𝘀𝗸-𝗥𝗲𝘄𝗮𝗿𝗱 𝘁𝗼 𝗖𝗮𝗿𝗲𝗲𝗿𝘀
I was thinking about this in relation to corporate careers.
In hiring senior executives, I've had discussions around equity. Some of them want equity in our organisation, which is to be expected. But surprisingly, they want an assured salary too, and don’t want to pay for any part of the equity - whether in kind with work contributions over a number of years or by buying additional shares over time.
Thus, their risk appetite is very low, and they should never have contemplated entrepreneurship to begin with.
𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗔𝘀𝘀𝘂𝗺𝗲𝗱 𝗥𝗶𝘀𝗸
There’s nothing wrong with being a career executive. But should you attempt to transition to entrepreneurship, either by starting a business or taking equity in a company, it comes with an assumed risk.
What if the idea fails and you end up with nothing or what if you suck at the job? What if there’s a clash of visions with the founder? These are all risks. And it comes down to this - are you willing to take a bet on yourself?
In an earlier post, I wrote about Wealth by Corporate Association, and how much of the structure that executives enjoy is paid for by their companies. When they leave, they are suddenly forced to rely on their own wits and capacities.
When you leave an organisation to start or lead an enterprise, the success or failure will be on you. Even when you’re navigating the toughest stakeholders, it’s still down to you to leverage your wisdom and influence, as Nigeria’s lead for tax reforms recently demonstrated in pushing through difficult regulation. He came from corporate. Not many executives are willing to accept that level of responsibility or risk-taking.
𝗧𝗮𝗸𝗶𝗻𝗴 𝗮 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵
So, here’s my advice if you desire to run something of your own but want a soft landing - start early but not too early.
If you’ve spent 10 years in corporate, chances are you’ve attained a measure of stability. You can pay for accommodation and daily expenses. Maybe you even have a spouse whose income provides an additional buffer. So, you can take calculated risks.
Using that base, dip your toe into entrepreneurship by requesting to run a profit & loss unit in your organisation. But to make the experience real, assume responsibility for sales and costs. Also, give up a percentage of your assured salary for commissions. Suggesting and negotiating such an arrangement takes guts.
If there are no opportunities internally, consult for or partner with a non-competing business. Again, tie some level of pay to results or take equity that only vests upon profitability.
Another option is to volunteer with an NGO in an operational or product capacity. While the risk is low - there’s no financial consequence to you - the experience helps you build your entrepreneurial muscles.
𝗧𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗹𝘂𝗻𝗴𝗲 𝗼𝗿 𝗡𝗼𝘁
Finally, if money is not your immediate problem and you choose to work in an entrepreneurial company, then ask for equity with your chest and be willing to accept some deferred compensation.
After all, if you grow the pie big enough, the payday will eventually come. If not, at least you would have learnt that entrepreneurship is not easy, and you will be better prepared for your next time around the block.
Your financial life with or without the Profit Of Purpose book. It is here to help you make more informed financial decisions.
Grab a copy today! Link in bio
This book won’t give you “10X hacks” or vague inspiration.
It gives you: ✔️ Budget frameworks ✔️ Fundraising tools ✔️ Tax guidance ✔️ Clear reporting methods ✔️ Actual cheat sheets you’ll use
✔️ Monitoring and Evaluation of finances
If you’ve ever opened a spreadsheet and quietly panicked,
Or nodded through a budget meeting you didn’t understand…
This book was written for that version of you.
Now available on Amazon & Selar.
#NoMoreGuesswork#ProfitOfPurpose#Yourfinanceaid
The Profit of Purpose is more than a book — it’s a practical manual for every social entrepreneur navigating budgeting, compliance, tax management, fundraising, and reporting.
📘 Available now on Amazon and Selar
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