Another thing that helps on this is if you just have a list of your ideal clients problems in front of you
And then you basically just open the Edits app on your phone
And you yap on this format:
Problem
What causes the problem
The new way to think about it
The action steps they need to take to solve it
The main point/punchline
Call to action
You don't have to follow it exactly, but it makes it to where you don't have to think too much
Iโve been doing this for years and never really shared this because everybody ends up wanting a template and this is challenging to make a template out of so hopefully this helps