what if i told you @Baidu_Inc China's facebook - has an official mascot hidden away on their brand guide website?
so i saw a bunch of mascot coins going insane on bnb recently, and figured i’d look into some real mascots for inspiration.
i remembered how Baidu — basically the Chinese Facebook with over a billion users — has that dog paw logo. i wanted to find the dog it was based on.
turns out it wasn’t a dog at all. in 2004, when Google’s Sergey Brin visited Baidu, he asked if the logo was a dog’s paw.
Robin Li (Baidu’s founder) corrected him:
“No, it’s a bear’s paw.”
(Bloomberg – How Baidu Won China)
https://t.co/VBYt2PbekT
so then i had to find out which bear it was based on.
that’s when i came across 百度熊 (Baidu Bear) — the official bear mascot hidden inside Baidu’s own brand system:
Baidu Brand System — 小度 / IP / Mascot (“度熊 / 百度熊”)
This is Baidu’s internal brand & VI (visual-identity) library showing sections for “度熊 / 场景应用 / 百度熊规范 / 3D 素材”.
🔗 https://t.co/OgrWAdWzG0
it’s official: “度熊 / 百度熊” is part of Baidu’s core brand assets.
🔗 https://t.co/DGoHmMSfBb
what an amazing first day, the prototype should be finished printing by tomorrow morning, will update you guys then, the agenda for tomorrow:
- finalize the 10 editions of fredz that will be in series 1
- work on and finalize box art
- take snapshot of holders some time tomorrow morning to see who stayed thru the night ;)
- discuss and strategize burn mechanic for redeeming $fredz for an actual blind box
I dont want to actually sell the blind boxes until I have them in hand, this will require rigorous planning and thorough execution with very little room for error, luckily we have this amazing community to share ideas with.
Shoutout to all of you holding and believing in me, will not let you down, but you need to accept the fact that this will be a long term commitment.
AND THE PRINT FOR THE FIRST OFFICIAL FREDZ PROTOTYPE HAS BEGUN.
wow wow wow, so excited for this community, we have achieved all of this together in under 3 hours, imagine what the future holds for us.
It is no longer one day.
today is Day One.
- website is live, coin is bonded and on dex
- community is growing stronger by the minute
- 3d print for first official prototype is underway
Imagine the smell a week from now.