Travis J Bjorklund

Back from the Great Beyond

[Travis J Bjorklund @burntatbothends]

@bnj @variantui I’d like to try it.

[Travis J Bjorklund @burntatbothends]

@clairevo @LaunchDarkly It’s funny that your initial tweet seems to imply it’s rare to find a startup for which you get zero credit. Which may actually be true with chat prd, now.

[Travis J Bjorklund @burntatbothends]

@clairevo Real talk

[Travis J Bjorklund @burntatbothends]

@lennysan @hammer_mt I’m confused how an AI could be proven to beat humans in product strategy-was the AI strategy executed?

[Travis J Bjorklund @burntatbothends]

@TheAnnaGat Dazed and Confused.

[Travis J Bjorklund @burntatbothends]

@Aella_Girl Yeah I was looking for a house I could throw a dinner party in SF - not easy.

[Travis J Bjorklund @burntatbothends]

@devinwsmith @NickSerfass @rvatechcouncil Great seeing you amigo!

[Travis J Bjorklund @burntatbothends]

@alexbward @mattyglesias If you have access to the data set, do you know what percentage of the general population each group represents?

[Travis J Bjorklund @burntatbothends]

@lisacrymes @rvatechcouncil Hey Thanks! We just this shoutout. You should join us! :)

[claire vo 🖤 @clairevo]

PMs have been told one of their most important jobs is saying “no.”

No to feature requests.
No to stakeholders.
No to solutions without problem statements.
No to ideas from execs.
No to sales commits.
No to customization.
No to scope creep.

But what happens when AI makes features functionally free and generative UI makes customization scalable?

I think a few things might emerge:

1. Bespoke software maximalism
Enterprise software becomes highly customized to individual company or even user needs. Want that form to be a chat interface instead? No problem. Want a “lite” version of a complex app for some users? LFG. Want everything-as-code? Beep boop here is your yaml template. PMs develop skills to build to the infinite yes.

2. Artisinal software minimalism
“Made by humans for humans” becomes a flex in software. “No” reigns supreme. Small teams of builders craft highly focused experiences for narrow problem sets. Lots of white space. People start saying “pixel perfect” again.

3. PM-free idea to Eng pipeline
Let’s call this the @chatprd thesis. PM as is disappears. Companies automate customer discovery, problem space analysis, and requirements documentation via AI tools. The “system” says “no” (or “not right now”) before passing spec-ready products to engineering teams.

I’m mostly interested in seeing how 1 & 3 play out particularly in B2B, where I’ve heard the most “no” discourse and think there’s the most value to be captured in an extreme embrace of yes. There’s probably a billion dollar business in figuring out whatever the underlying platform of “yes” is for future product teams: whether that’s in generative UI for specific verticals, PM-agents-in-a-box, or the newest design platform for developing products that embrace feature maximalism.

Either way, I think we’ll see a lot less articles about the art of the “no.”

Get ready for the yes era.

[Travis J Bjorklund @burntatbothends]

@joshtpm you made it.

[Travis J Bjorklund @burntatbothends]

@8teAPi Wow fantastically weird.

[Travis J Bjorklund @burntatbothends]

@clairevo @chatprd I used it this morning and it made me a very nice internal press release based on 30 seconds of prompting.

[Travis J Bjorklund @burntatbothends]

@mattyglesias Coles, the Last Bookstore, Olvera St, and little tokyo.

[Travis J Bjorklund @burntatbothends]

@FordPrior Perhaps @chuckklosterman knows.

[Travis J Bjorklund @burntatbothends]

@TajhaLanier You need a helicopter hat.

[Travis J Bjorklund @burntatbothends]

@johncutlefish Inflation.

[Travis J Bjorklund @burntatbothends]

@1gillianfrank1 Oh good can you tell me?

[Travis J Bjorklund @burntatbothends]

@JustinRood You.

[Travis J Bjorklund @burntatbothends]

@JustinRood “Kids programming” eh