everyday people

everyday people is a radical research and thought leadership consultancy. We create cultural insights that help marketers think differently.

[everyday people @burstyrbubbleuk]

Hyper personalisation in anti-human.

[Andrew Tenzer @thetenzer]

Brands are marketed using individualistic messaging and increasing levels of personalisation. Marketing believes that people's choices are motivated by a need to stand out and signal their unique identity.

Feeling 'special' comes from being the same as others, not different.

[Digital Cinema Media @DCM_cinema_news]

This month on the #DCMPodcast, DCM's @TomLinay and Michael Tull are joined by Andrew Tenzer @thetenzer, Co-Founder of research consultancy @burstyrbubbleuk, to discuss DCM's latest piece of research - The Cultural Power of Cinema. 🎬🎙

Listen now: https://t.co/2pKPcc6oCh

[Digital Cinema Media @DCM_cinema_news]

🎬 @thetenzer, Co-founder of @burstyrbubbleuk, presented our brand-new research piece: The Cultural Power of Cinema. He expertly explained #cinema’s leading role in co-viewing experiences and how brands using the medium can maximise commercial and social impact.

#DCMUpfronts2024

[Andrew Tenzer @thetenzer]

Labour could win by a landslide tomorrow, but our Signal framework puts their signal strength on a par with online casino and betting brands we've tested over the past few months.

Doesn't say much for the state of political parties!

#Elections2024 #marketing #brands

[Digital Cinema Media @DCM_cinema_news]

@KarenStacey100 @CraftyTweeters @LOrealParisUK @HotpointUK @SkyUK Andrew Tenzer @thetenzer, Co-founder of @burstyrbubbleuk introduces our latest research piece.

He explains why #cinema is THE shared medium and how brands can use cinema's cultural power and shared experience to maximise impact.

#DCMUpfronts2024 #MaximiseWithCinema #DCMUpfronts

[Andrew Tenzer @thetenzer]

In my latest column for @MarketingWeekEd, I explain why the marketing industry is complicit in the on-going mental health crisis facing young people.

I argue that brands should focus on bringing people together in the real world.

#marketing #wellbeing

https://t.co/NU7CtxKkLd

[Digital Cinema Media @DCM_cinema_news]

DCM has recently been working with @burstyrbubbleuk to research and showcase the cultural and commercial importance of #cinema.

Read Andrew Tenzer's column for @MarketingWeekEd: https://t.co/x2plDN2gfz

#CinemaAdvertising #Marketing #Media #Advertising #Wellbeing

[Andrew Tenzer @thetenzer]

My latest column for @MarketingWeekEd

[everyday people @burstyrbubbleuk]

"One intriguing possibility is that the marketing worldview itself is making marketers ill".

Our co-founder Ian Murray has written a thought-provoking piece for @TheDrum about why marketing’s wellbeing agenda does more harm than good.

https://t.co/UrcoXvJwin

[Andrew Tenzer @thetenzer]

Why seeking easy answers to incredibly complex questions says more about the industry and its view of class, than it does about genuinely championing social mobility and understanding mainstream audiences.

My latest column for @MarketingWeekEd.

https://t.co/PuPtXIyeBz

[Andrew Tenzer @thetenzer]

"Marketing is stuck in a neoliberal world of personalisation and the expression of individual identity."

This is from my recent Marketing Week column.

A worrying number of young people feel isolated from others.

Is marketing's obsession with personalisation good for society?

[Andrew Tenzer @thetenzer]

When is a small number a big number?

At @burstyrbubbleuk, we've been doing research on the well-being of young people. Here's the first of a few worrying things I'll be sharing about how young people are under pressure in the UK today.

#wellbeing #GenZ #research

[everyday people @burstyrbubbleuk]

In his latest column for @WARCEditors, our co-founder Ian Murray bursts some bubbles about digital media.

[Andrew Tenzer @thetenzer]

‘Culture’ is not an aggregate of atomised impressions.

It is a system of shared experiences and meanings... It depends on effective communication that helps people understand what is acceptable and valued by other people.'

https://t.co/XhJuDnua5r

[Andrew Tenzer @thetenzer]

My latest for @MarketingWeekEd

[everyday people @burstyrbubbleuk]

The result is EssenceMediacom's new forecasting tool which combines signalling, attention, pricing and reach predictions to provide a more holsitic view of the media landcape that brands operate in.

[everyday people @burstyrbubbleuk]

Our new study on the signalling power of media with @rich_kirk and @emc_uk is out!

Our study updates the award winning 'Signalling Success' research from @Thinkboxtv in 2020 to show that all attention is not equal.

https://t.co/dHxhXgk3PR

[WARC @WARCEditors]

In his latest column for WARC, Ian Murray, co-founder of Burst Your Bubble, insists that understanding ‘real people’s lives’ should not be treated like a special mission. Real life is all around, if marketers care to look.

Take a read here: https://t.co/E0dOeDxz6h

#Marketing

[everyday people @burstyrbubbleuk]

Our co-founder Ian Murray bursting bubbles about 'getting out there' in his latest column for @WARCEditors

[Andrew Tenzer @thetenzer]

"The ‘getting out there’ narrative is a ‘tell’ that exposes our industry’s penchant for othering the mainstream. It is an indictment of how unmoored we have become that experiencing ‘real people’s lives’ should be seen as a special mission or safari."

https://t.co/Yntdp5ovxf

[Andrew Tenzer @thetenzer]

'Marketing is hindered by its individualistic, neoliberal worldview'

Click on the image below to read my latest column for @MarketingWeekEd.

https://t.co/7rE3WPm1wb

[Andrew Tenzer @thetenzer]

You can't burst bubbles without paying close attention to what the world's top marketers are talking about!

@burstyrbubbleuk teamed up with @nbcucatalyst to support them on CMO Now - their longstanding thought leadership series. Have a read!

https://t.co/bqj1yTHLFt