MrBeast reveals the secret to getting millions of views on social media
“A big part of getting 100,000,000 views on a video is whether it’s something someone has seen before or not. There’s this analogy I like to use, if you’re driving down the road and see a cow, you’re probably not going to look at it. Who cares, you see them all the time. But if you’re driving down the road and see a purple cow you’re going to look like four times and remember it”
“It’s kind of the same way on social media. If you’re scrolling through videos and it’s something you’ve seen before it’s like seeing a regular cow. But if it’s a video you’ve never seen before, like putting a bunker underground and having two people live in it, that’s the equivalent of a purple cow on social media”
“Make your ideas the purple cow, don’t just be the cow”
The Formula For YTA🔥. Pay Utmost Attention.
1. Every Niche You Enter You Are In A Sub Niche In That Niche.
Thus not all content in that niche your audience responds to, test as fast as possible, discover what works for your own niche niche audience and deliver to them.
2. The Video Doesn’t Matter ( 70/ 30 ) rule.
This rule states that the thumbnail and title is a far more important than the actual video thus you should deviate 70% of your time to refining it and 30% on the video.
3. Boring Repetition.
What has worked before will work again, don’t over think It, repete it.
4. Trust your Gut.
If you make a video and you haven’t nailed the packaging the way you want and you can feel it, don’t rush to post, wait and try to make it 1% better if you can, or if you aren’t feeling it do something else, return to it and try again. First to post isn’t first to go viral.
5. Pray: I’ve learnt the hard way that every business has some aspects of luck attached to it. Or some will say Gods hand. So if you feel things aren’t working out get Pray!