William Butler

GM, growth, strategy/operations, customer experience, start-up executive, counselor/investor, frequent traveler

[William Butler @butlerwmd]

Recently, my son asked if he should take a job.

I didn't have the perfect answer.

But I knew this:

Forward beats frozen.

Clarity rarely comes before the first step.

It usually comes because you took it.

Keep moving.

#BillsWeeklyWisdom #Leadership

[William Butler @butlerwmd]

My daughter is in Brazil on a mission—near where I was at 19.

It’s hard: new country, new culture, difficult language

She said: I chose this hard.

We can’t avoid hard

But we can choose what our hard is in service of

Choose your hard

Then get to work

#BillsWeeklyWisdom

[William Butler @butlerwmd]

Saw this shirt today:

“The worst days in the arena are always better than the best days in the stands.”

I’d rather build than critique.
Lead than observe.
Create than consume.

The arena isn’t comfortable.

That’s exactly why it’s worth being in.

#BillsWeeklyWisdom #Leadership

[William Butler @butlerwmd]

I've loved selling since my first lemonade stand

Not for money

Because of value

Sales isn't convincing one to buy something one doesn't need

It's solving problems, achieving outcomes, and recognizing value

Whether you know it or not, you're in sales too

#BillsWeeklyWisdom

[William Butler @butlerwmd]

The first question of AI was:

"Can we do it?"

The next question is:

"Should we?"

More specifically:

Where does AI create enough value to justify its cost?

Technology gets attention.

Economics determines adoption.

#BillsWeeklyWisdom #AI #Leadership

[William Butler @butlerwmd]

Trust in AI isn’t a technology problem.

It’s a leadership problem.

People don’t need AI to be perfect.

They need to understand it, trust it, and remain in control.

AI can generate outputs.

Humans still own outcomes.

#BillsWeeklyWisdom #AI #Leadership

[William Butler @butlerwmd]

AI optimizes things for speed:
faster decisions, faster responses, faster execution.

But speed can become a tax on judgment

Good judgment often requires reflection, context, patience, and restraint.

Speed scales execution.

Judgment determines direction.

#BillsWeeklyWisdom

[William Butler @butlerwmd]

A favorite greeting is the Zulu phrase:

“Sawubona” — “I see you"

Real leadership is seeing people:
their effort, ideas, potential, and humanity

Too many feel invisible at work and in life

I see you. I’m grateful for you & always here.

#BillsWeeklyWisdom #Leadership #Empathy

[William Butler @butlerwmd]

Insurers moving to exclude some AI-related claims from coverage is a much bigger story

Companies rushing to deploy AI

Insurance markets may already be signaling risks aren’t fully insurable yet

AI generates outputs

Companies still own outcomes

#BillsWeeklyWisdom #AI

[William Butler @butlerwmd]

A conversation last week

A founder—sharp, prepared, building something real

But what stood out most wasn’t the idea
It was his attitude

He didn’t have all the answers.
He had curiosity and willingness to learn
That’s what drives success

#BillsWeeklyWisdom #Leadership #Startup

[William Butler @butlerwmd]

AI transformations don't fail because of bad tech.
They fail because of broken trust.
Would your team tell you if it was failing?
Start there.
#BillsWeekWisdom #AI #Leadership

[William Butler @butlerwmd]

AI makes information abundant

Research, analysis, and ideas now seconds away

Which means clarity becomes rare

Teams rarely fail from lack of data

They fail from lack of direction

With much info, clarity becomes the leadership advantage
#BillsWeeklyWisdom #Leadership #AI

[Growth Labs @growthhub_]

This man literally tells Neuroscience trick to stop negative thought loops.

[Wholesome @wholesome_X_]

Humility is beautiful 💫❤️

[William Butler @butlerwmd]

Worked with enterprise AI since 2005

AI makes us more productive-research/analysis/ideas

But most important were never those tasks-
Judgment
Accountability

AI generates options
It cannot own outcomes

AI won’t replace leaders
It will expose who aren't leading

#AI
#Leadership

[William Butler @butlerwmd]

Woke up Saturday to war in the Middle East…on top of so much else

It’s heavy

Focus on what you can control — your work, your goals, your effort, your emotions

Don’t let what you can’t control control you

Control your inputs
Own your response

#BillsWeeklyWisdom #Mindset

[William Butler @butlerwmd]

My son spoke at a service about consistency.

He said that change doesn’t come from big moments.
It comes from doing things over and over.

Discipline isn’t loud.
It’s consistent.

Small actions. Repeated.
That’s where real change is

#BillsWeeklyWisdom #Consistency #Discipline

[William Butler @butlerwmd]

Everyone should read this

[Matt Shumer @mattshumer_]

https://t.co/ivXRKXJvQg

[William Butler @butlerwmd]

I’ve made a lot of mistakes in life and in my career—too many to count.

Mistakes happen. Life is meant to be lived.

The real choice comes next:
learn from it… or repeat it.

#BillsWeeklyWisdom #Growth #Leadership

[William Butler @butlerwmd]

Life builds resilience in contrast—joy and loss. 11 years ago, my daughter was born; the next day, my father passed.
These events define how I lead: with empathy, presence, and humility to embrace the hard parts, not just the easy ones.
#BillsWeeklyWisdom #Resilience #Leadership