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Buzzmark Inc.
@buzzmarkinc
Innovative Ads for an Interactive Experience. Buzzmark provides a white-labeled mobile ad solution for broadcast media.
Washington, DC
Joined May 2014
524
Following
171
Followers
444
Posts
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Take advantage of the big market share and each host's unique charisma.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Typically, podcast ads engage the audience more than radio ads do. This will result in a much higher overall engagement rate!
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
If the ad is voiced live by hosts, schedule the pushes around the time you know the ad will be announced.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Send them a push to let them play a mini-game for a chance to win even better discounts.
Who to follow
عمر بن شليويح Omar Bin Shulaywih
@OmarShulaywih
مؤسس OK لخدمات الأعمال | وسيط امتياز تجاري و مستشار إداري ترخيص رقم ٩٦٨٦٩١ | #عمر_بن_شليويح @MonshaatSA @SniperHubs @Ettifaq @saforgsa @tarmeemCharity @sscaubh
142 Productions
@142Productions
A Creative Video Production Company Focused On Results! #RemarkableVideo 321-802-3169
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
One way to do this is to tie the audio tag of a sponsored message to a coupon for their product.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
so there's a huge opportunity to use push notifications to engage
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Podcasts are driven by mobility. 64% of podcasts are being listened to on a smartphone or tablet...
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
There is a huge opportunity to target your advertising towards these listeners! Check back later to learn more.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Did you know that same amount of people that use Twitter also regularly listen to podcasts?
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
@Domotalk
Don’t forget to check our website out to learn more about these innovative ads
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
If they are at the gym, send them a coupon to GNC. If they are at work, an afternoon giveaway will cheer them up.
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
And take advantage of geo-location technology to determine the whereabouts of the listener.
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Or, tag top songs across several genres and tie them pushes for general coupons and giveaways.
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
So audio tag these ads and send reminders with coupons later in the day
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Pandora plays up to 7 ads an hour…
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
And push notifications are a great solution to reengage them!
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Daytime listeners are typically engaged in something else or considered "distracted listeners"
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
These types of listeners stream all day long in the background (at work, at the gym, in the kitchen, etc.)
buzzmarkinc's tweet video.
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
Check out our story this afternoon as we show a great opportunity to target advertising directed towards these everyday music streamers
Buzzmark Inc.
@buzzmarkinc
over 9 years ago
US streaming music revenues continue to soar; they increased about 29% last year to reach $1.87 billion.
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