Z | BuzzSearch

#1 comment scraping infra to find untapped avatars, pains & ad angles from Reddit, TikTok + YouTube.
Beta | DM for demo until mid sep

[Z | BuzzSearch @BuzzSearchAI]

one of the coolest texts i've gotten all month

gave a high school ecom kid a free BuzzSearch walkthrough last week

showed him how to use it to rip through Reddit/TikTok customer research, find better avatars + angles, and turn that into hooks way faster

few days later he sends:

“bro this is actually insane”

“i hit 25k”

fucking goat 😭

genuinely so happy for him

gonna break down exactly what he researched + the prompts he used below

btw we're doing a few free advanced BuzzSearch walkthroughs until 8/28

only really useful if you're already testing products / spending

dm me “demo” and i'll run yours with you

[Z | BuzzSearch @BuzzSearchAI]

@Aymenzayani_ ong the avatar switch is criminally underused

ppl are so focused on what their competitor is running they never think about which avatars nobody has tried that format on yet

the research tells u which avatars are underserved before u spend any of ur mula testing

[Z | BuzzSearch @BuzzSearchAI]

@ecomrudolfs selling transformation instead of the product is why this scaled so fast

the pain point was already there, they found it and put it in the ad

most fashion brands are still selling the fabric lol

[Z | BuzzSearch @BuzzSearchAI]

@MarouRapi the creative research is the one nobody does in advance

by the time bfcm hits ur paying 3x the CPM to figure out which angle works

brands that print on black friday already knew their winning angle going in

Q3 is when Q4 creatives get figured out

[Z | BuzzSearch @BuzzSearchAI]

@ArijanJanes "buy once - no savings" is doing so much work

ppl click subscribe bc it feels like the obvious choice not bc they were sold on it

making the otp feel like the dumb option without saying it directly is cleaner than any discount stack

[Z | BuzzSearch @BuzzSearchAI]

@nicktheriot_ most brands know this ladder exists and still run product-aware ads at unaware traffic

then wonder why nobody clicks

ur hook has to meet them where they are not where u want them to be

[Z | BuzzSearch @BuzzSearchAI]

@CarlWeische nah ads matter more than this at that range

but i'll give u the RPV point bc most ppl sending cold traffic to a dogshit page and wondering why CPA is high

fix the page and suddenly the ads start looking way better

both things are true

[Z | BuzzSearch @BuzzSearchAI]

$10 avg postage at 120g is rough

if ur 3PL is on one coast and most ur customers are on the other ur gonna pay for that every single order

worth checking where ur orders are shipping to and whether a bicoastal setup would drop that number

at 600 orders/month the savings compound fast

[Z | BuzzSearch @BuzzSearchAI]

@mayorscales lemme take a look

[Z | BuzzSearch @BuzzSearchAI]

@tidemid $700 on video is not normal new account tax

that's a restriction flag even if nothing shows in events manager

[Z | BuzzSearch @BuzzSearchAI]

yo one of my clients just sent me this email to their store ☠️

true ecom trenches

[Z | BuzzSearch @BuzzSearchAI]

@Seanfrank ppl are out here waiting to find the perfect idea before they start

guys doing $1m/day with all ai ads didn't wait

they just sent that shi

[Z | BuzzSearch @BuzzSearchAI]

@Moha7rifi week 2 bc i ripped competitor tiktok shop ads to validate demand before building anything

first sale before i even had real creatives, its that easy at first but afterwards if u wanna maintain it u gotta write stuff yourself and understand it lol

[Z | BuzzSearch @BuzzSearchAI]

@endrjuxx @celispj @judgeme AI copy trained on nothing gives u generic slop

ong train it on what ur customer actually said in the comments and the output is completely different

we alr got the infra devved for our team

[Z | BuzzSearch @BuzzSearchAI]

the angles part is where most get zucked

they pick the angles from their head instead of from what their customer is already saying

microplastics works for cutting boards bc someone in a reddit thread was freaking out about it six months ago

the research tells u which angles to build before u spend a dollar testing them

[Z | BuzzSearch @BuzzSearchAI]

@EcomPadrino_ the guys that freeze on a $5k/month hire but have no problem throwing $10k at ads that don't work are everywhere

a players on the creative side pay for themselves in the first month if u pick right

most ecom bros are just scared to make the call

[Z | BuzzSearch @BuzzSearchAI]

@ChelalaPierre1 the brands that survive turning off ads are the ones who knew their customer well enough to build something ppl actually come back for

most ecom brands don't know their customer that well

they just knew which ad made them buy once

[Z | BuzzSearch @BuzzSearchAI]

tip 3 is the whole game

most ppl skim reddit for 20 mins and call it customer research

the ones chad scaling are reading forums for hours finding the exact sentences their customer uses to describe their own problem

then they put those sentences in the ad word for word

that's the difference between an ad that converts and one that doesn't

[Z | BuzzSearch @BuzzSearchAI]

@varunkundra the product graveyard lol

[Z | BuzzSearch @BuzzSearchAI]

@MaxFreeman772 $60 AOV at $20k days is solid

what's ur margin looking like at that volume and what niche u in