ecom mayor 🥼

dtc guy - worked with the biggest ecom names on X (creatives, strategy, mediabuying), now building offers myself.

[ecom mayor 🥼 @mayorscales]

@PharaohHoang nope, rn im cofounding or running my own brands. i developed a skill with biggest brands first.

[ecom mayor 🥼 @mayorscales]

Supplement Brand #1: From 30k/day to 101k/day
Supplement Brand #2: From 2k/day to 45k/day
Supplement Brand #3: From 1k/day to 17k/day

Last 3 months. Scaling all at the same time.

Ask me anything.

[ecom mayor 🥼 @mayorscales]

@razib_ul47671 MAP

[ecom mayor 🥼 @mayorscales]

great example of how to iterate ranking ads.

you can have tiers (S, A, B, D) - split screen

you can have an authority figure, who holds solutions and yaps, one by one

this is a great example: ranking ad, blended with before/after and a war vet as an authority without yapping about himself too much.

vietnam veteran cap looks cool tho

[ecom mayor 🥼 @mayorscales]

@PharaohHoang it was my first thing. 3-5 batches (1 batch - 1 video concept - 5-7 hooks) a week. thats it.

[ecom mayor 🥼 @mayorscales]

@PharaohHoang Nah, and I did not started them at the same time. I started my first one with myself, 2 freelance editors and thats it.

Once you start scaling - add more people. Once u have system and people - launch new stuff

[ecom mayor 🥼 @mayorscales]

go to reddit -> problem your product solves -> look for a very niche situation / angle / story / keywords / complain

smth that gives you aha moment

do 3 native ads structures
- direct
- storytelling
- authority

I use almost that reddit word for word in my first 3 sentences.

launch it.

usually angle / pain point plays the biggest role.

if it gets traction -> try to scale through concepts (you can find bunch of new concepts or scripts on yt)

I just recently discovered overlapping toes (very ugly thing) for shoe brand.

overlapping toes -> shame -> avoiding open high heels, flip-flops, etc.

you basically have multiple angles and multiple concepts
- health issues
- shame
- self-confidence
- story animation
- animation UGC
etc.

[ecom mayor 🥼 @mayorscales]

@ecomyuzu i think i will do the same - good luck dude @ecomyuzu

[ecom mayor 🥼 @mayorscales]

everyone's looking for a creative strategist.
I got an idea: Auction...

Based on their best ads.

Half of creative strategists now are basically Ditto.

[ecom mayor 🥼 @mayorscales]

@AndrewWriteCopy @StefanGeorgi RMBC course... hands down. For a solid solid start. If you wanna fool around first - go watch youtube

[ecom mayor 🥼 @mayorscales]

A month on good momentum with 3 editors - 2 media buyers - 1 creative strategist (myself). my sauce?

90% net new concepts - 10% iterations. Why? bc iteration hit rate was around 1%, new concept - 8%

This is how 4 winning ads + 3 lp looks like

[ecom mayor 🥼 @mayorscales]

@adamtaylorl 1M

[ecom mayor 🥼 @mayorscales]

almost a year since the last post... I was just locked in af. Results? On my way to 200k/day

launched second brand recently - already 7k a day.

ill be sharing my journey on those 2 and new brands i will launch

stay tuned

[ecom mayor 🥼 @mayorscales]

@adamtaylorl System

[ecom mayor 🥼 @mayorscales]

@vivaangandhi_ Playbook

[ecom mayor 🥼 @mayorscales]

I just saved one client business with freaking media buying... yep. Media buying.

Same creatives, same funnel, same offer.

How?
I just put everything into 1CBO.

Why?
Because hit rate sucks. ABO was burning cash. No signals to focus on.

Results?
0.27 -> 1.09

Whats next?
ABO lol

[ecom mayor 🥼 @mayorscales]

@jordanmenard @CTtheDisrupter Team Jordan

[ecom mayor 🥼 @mayorscales]

@jordanmenard @CTtheDisrupter Spending 100+k a day - we launch 80 creatives a day. This is my answer

[ecom mayor 🥼 @mayorscales]

locked in for a month, spent over 2.5M, hit the 240k/day rev mark, tested a lot of shit.

But one thing was huge for us - it literally saved the biggest scaling campaigns.

When your creative is dying out in a high-spending ad set/campaign and none of the new ads you upload are hitting - instead of turning it down or downscaling, just duplicate the winning ad and change the headline, page, and primary text (3 new ads with the same creative).

8/10 times it works and saves the performance. Will share the rest in other posts.

[ecom mayor 🥼 @mayorscales]

@HenryCrochemore Store

[ecom mayor 🥼 @mayorscales]

@eCom_Amin Solid! How do you come up with it? Ofc research - but maybe you have a prompt or technique how to come up with the best one