Andrew Gould

Direct response copy and strategy since 2009.

[Andrew Gould @AndrewWriteCopy]

THREAD OF THREADS

I've been writing copy and optimising conversions since 2009.

Now I want to help you raise your game.

Follow me to learn about:

Writing
Marketing
Persuasion
Copywriting
Conversion optimisation

(Continually updated)

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[Andrew Gould @AndrewWriteCopy]

@De_web3_pen You're very welcome, Mr. Jones.

[Andrew Gould @AndrewWriteCopy]

Forget the fancy stuff.

If you want to write good copy focus on the Fundamental Five:

1) Proof
2) Clarity
3) Benefits
4) Research
5) Specificity

[Andrew Gould @AndrewWriteCopy]

@BlakeTheNvestor Yes, that's the big one. Nicely put, thanks.

[Andrew Gould @AndrewWriteCopy]

Quick Copywriting Challenge

Back to basics this week!

You’re selling a computer monitor.

The key feature is the:

• 27” 4K screen

So what benefits can you get from that?

[Andrew Gould @AndrewWriteCopy]

@JCDFitness I always like the simple and direct approach!

[Andrew Gould @AndrewWriteCopy]

@tejones Great job, thanks Todd.

It's always good to paint a picture and bring the benefit to life.

[Andrew Gould @AndrewWriteCopy]

@miracleadishi No, I've not missed a day!

[Andrew Gould @AndrewWriteCopy]

When you're starting out you don't need confidence.

You need courage.

The confidence will come later.

[Andrew Gould @AndrewWriteCopy]

@lil_sinzo Yes, great answer, thanks.

Too many only pick the first benefit that comes to mind and don't dig down.

[Andrew Gould @AndrewWriteCopy]

@gamahipe 100%

[Andrew Gould @AndrewWriteCopy]

@RobertStover I'm with you on that!

[Andrew Gould @AndrewWriteCopy]

@TheCopyTitan Very nicely done, Svet.

Though I'd expect nothing less from you!

[Andrew Gould @AndrewWriteCopy]

@yashikaagoyal Good answer, though I'd leave it at "zero eye strain after 8hr screen days".

The addition weakens it.

[Andrew Gould @AndrewWriteCopy]

@ScribbledByS They buy it for the benefits it gives them - which is what my challenge was about.

[Andrew Gould @AndrewWriteCopy]

@ChrisLaubAI Yep, it's essentially become a political tabloid.

[Andrew Gould @AndrewWriteCopy]

@lets_do_careers Thanks, Julian.

This might help you better understand features and benefits:

https://t.co/V9NU6QEag3

[Andrew Gould @AndrewWriteCopy]

How To Start Copywriting

The #1 skill for new copywriters to learn.

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[Andrew Gould @AndrewWriteCopy]

@atgarone Can't argue with that!

[Andrew Gould @AndrewWriteCopy]

@majzulic Yep, that mindset will take you a long way.

[Andrew Gould @AndrewWriteCopy]

@majzulic Simple and straight to the point, thanks.

[Andrew Gould @AndrewWriteCopy]

@BayeItopa Great points, thanks Rafael.

And you do a good job of covering all the bases from work to play to media.

[Andrew Gould @AndrewWriteCopy]

@iamphave Thank you👍