was looking at a bunch of company logos (you know that ai logo meme) and couldn't tell what half of them even do.
and the branding's for some was actually cool. meanwhile these companies are genuinely good at what they do.
cover your logo, cover your hero line. still clear what you do? sometimes it should
Finally got the chance to play around with @QuiverAI
Working on a wolf head logo, so I figured I'd try it out
After a couple of tries and some refinements, this is the result. I'm pretty impressed.
So @contralabs_ai is one of the most interesting things to happen in the freelance space recently.
I got early access and helped the team with a few tests and design reviews. Very intrigued with where this is heading.
I don't know what the future of creative work looks like with AI in the room, nobody does. But Contra Labs is going to have a real hand in shaping it and I'm glad they're the ones asking the questions.
I've been adding aeo audits to client projects lately.
And I figured i should test my own site before telling more people to fix theirs.
I scored 89% fixed one thing and then scored a 100%.
Many sites i looked at this year wouldn't score this well, but I dont blame them as their teams don't know it yet.
Run yours and if it's below 90, you've got work to do.
Or just DM me
New work. Timelaps, from idea to launch.
We worked with Timelaps on the full system: naming, brand strategy and positioning, identity, website design and development, pitch deck.
Each piece briefed the next.
Thanks to Hank and the team for the trust.
I got early access into @krea_ai V2.
It specializes specifically in style transfers and image optimization.
It was so fun. Check out what I was able to make with it.
A Series A founder paid $30K for a full "stunning" rebrand last quarter.
Six months later, pipeline hadn't moved.
The design wasn't bad. It was self-expression in a place that called for strategy.
Calm brand chasing chaos because the designer was bored. Aggressive brand mimicking Stripe because it was trendy. Industrial brand getting a serif because the designer "felt it."
None of those are design decisions but vibes.
A designer who can't tell you which surface is leaking will hand you a moodboard.
A strategist hands you a system.
DM me if you're paying for one and getting the other.
Took customer conversations through the whole journey from building out the strategy and positioning to designing and building out the brand and setting brand guidelines to designing their website.
This is standard practice for me and what I want my clients to experience as I always aim to deliver the best.