Lynette Lewis

On Hiatus | Growth hacker, seafood lover, and entrepreneur. Loves music, marketing, and design.

[Lynette Lewis @bynette]

An imperfect step is less attractive, less transformative. But the truth is that big fixes are few and far between. It’s more productive to focus on what you can do each day to make your marketing practices slightly better."

https://t.co/kOUptd2WUO

[Lynette Lewis @bynette]

What Is Dynamic Content And How Can I Use It? https://t.co/P72nSrXQBC

[Lynette Lewis @bynette]

How to Price a Product: A 2022 Guide: https://t.co/1PNo6Te6Hy

[Lynette Lewis @bynette]

And that's what happens when you're not customer centric.. 😅

[Lynette Lewis @bynette]

Surprising no one, in 2022 SaaS marketers ranked case studies the #1 most effective marketing tactic to increase sales—ahead of general website content, SEO, blog posts, and social media.

Why Are Case Studies Important? Top 4 Reasons You Need Them https://t.co/NJu89drQet

[Lynette Lewis @bynette]

Yesterday was my 35th birthday and ads about tea kettles, spices, and massage guns are really speaking to me. I'm still young at heart, I swear!

[Lynette Lewis @bynette]

Email generates $42 for every $1 spent making it one of the most effective options for eCommerce brands. This guide covers everything you need to design an A/B testing strategy that offers consistent wins.
A/B Testing: Elements to Test + Mistakes to Avoid: https://t.co/iTN1z3zt7D

[Lynette Lewis @bynette]

I have always had a soft spot of helping SMBs grow, so seeing big brands like Adobe and Meta parter for this free program makes me very happy.

Meta, Adobe Partner On Free Training Program For Small Businesses https://t.co/h2p0MDq1Jy

[Lynette Lewis @bynette]

Test your sender name, subject line, preview test, CTAs, content, sending time...Never. Stop. Testing. Things change. So an A/B test may give a certain result one quarter before your engagement changes in the next.

A/B, See 👀 : https://t.co/q9jMXAPBqw - Via @carney_co

[Lynette Lewis @bynette]

Absolutely love this. Happy Mother's Day!

Sephora Celebrates All Moms: Xtacy Love & Priyanka https://t.co/VIzkEj8SjN

[Lynette Lewis @bynette]

Very cool! Taco Bell is launching an Ambition Accelerator, a program that seeks to help young people make change in their communities and around the world.

Taco Bell teams with Lil Nas X to help solve global challenges https://t.co/mCGHKJklNp

[Lynette Lewis @bynette]

In an industry that is just as much art as science, I am a huge advocate of utilizing processes to test new ideas, analyze and learn (and scale!).

A Simple Framework for Testing Your Social Media Ideashttps://buff.ly/3yaUz9c

[Lynette Lewis @bynette]

I am seeing firsthand how VR is changing the way people connect as my son uses our VR to hang out with his friends. And just like when Facebook for Businesses launched (way back when), I can't help but see another opportunity to connect with an audience. https://t.co/en0fTnbCPu

[Lynette Lewis @bynette]

Decided to take a break from social in March 2020 and.. wow, time did fly. But it feels like the time to come back and re-engage with the community. 🥂

[Lynette Lewis @bynette]

@nwalks @TheOkraProject @4THEGWORLS Matched.

[Lynette Lewis @bynette]

Haven't tweeted in months for personal reasons but this is important.

Black lives matter.

I stand with and support minority communities. I demand police be held accountable for excessive force and murder. I will continue to call, write, and donate towards this cause.

[Lynette Lewis @bynette]

@melhartsyaa @tom_pettyaf I come over for Christmas don't I? 😅

[Stewart Butterfield @stewart]

My day job (also: night job) is CEO of Slack, a publicly traded company with investors to whom I am a fiduciary, 110k+ paying customers of all sizes, and thousands of employees I care about very, very much. The last few weeks have been 🤯😳😢 Here’s what it's been like. [Thread]

[Lynette Lewis @bynette]

How to navigate through a global crisis on social media:

- Get a pulse on the conversation.
- Understand if there is a place for you.
- Don’t turn a global emergency into a platform to promote.
- Lead with empathy, not fear.
- Turn to your community.

https://t.co/YeEuiBHZ8e