Sandy Lin

Building @hellocreobase 🚀 | 750K+ on Social | @Tedx Speaker | @northeastern alum

[Sandy Lin @bysandylin]

If you are a tech startup that wants to get on TikTok, let me help you. I will find a creator to be the face of your tiktok.

[Sandy Lin @bysandylin]

@pesmirestmi @elifnuryeel Thank you 🤍🤍

[Sid Yadav @sidyadav]

Perception:
The creator economy is dying.

Reality:
The (true) creator economy — the number of creators on the Internet multiplied by the money they're making every month — is crushing it.

At Circle, our ARR is up 2x y/y and monthly GMV is up 4x y/y.

I bet if you added up the GMV across all the creator platforms + ad payouts from YouTube/TikTok/Twitch + revenue from sponsor deals, you'd see growth rates similar to what we're seeing.

So, what exactly is dying?

Here's what:

A batch of hype-chasing "creator economy" startups which raised big rounds in a 2020/21 environment when they barely had working products, let alone P/MF and revenue.

Despite their dire fundamentals, these teams blew their venture dollars on expensive parties, PR "collabs", pool houses, and side projects instead of using it to build a real business.

The zero-rate environment let them get away with it, but reality set when the world changed and they couldn't raise more capital to fund their excess.

These handful of startups are giving 10m+ thriving creators a bad name, and even worse: they're blaming their own failures on the creator economy at large instead of being introspective.

If it isn't obvious, it's never been a better time to be a creator, or to build (legit) businesses serving them.

[Sandy Lin @bysandylin]

Looking for a new email marketing platform. Anyone has rec? Currently using active campaign but our users are growing super fast so AC is getting 💰💰

[Sandy Lin @bysandylin]

Thread is low key killing it. Gen Z is eating it up

[Sandy Lin @bysandylin]

@karine_hsu Creator and marketer here! And would love to join!

[Sandy Lin @bysandylin]

@AntlerGlobal Thank you for including me @AntlerGlobal and @ollieforsyth :)

[Sandy Lin @bysandylin]

@surgieboi Thank you!!

[Sandy Lin @bysandylin]

Decided to document all my startup journey across my social. Meeting my cofounder was an interesting journey for me. How did you find your cofounder(s)?

[Sandy Lin @bysandylin]

Building in public on tiktok/ IG. So far this series drove 500+ signups with two videos.

[Sandy Lin @bysandylin]

@ericbahn Checo all the way

[Sandy Lin @bysandylin]

@ZackHonarvar Being a creator is like building a startup.

[Sandy Lin @bysandylin]

One of our users organically made a TikTok about Creobase. The video hits 10K~ (not crazy number but her audiences is exactly our target audiences), and that video drove 200+ signups.

I guess if you just had down & build great product that users love the rest will come

[Sandy Lin @bysandylin]

@malyssaugc @LumanuApp Been using @beaconsai for invoicing. Found it way easier then Willa

[Sandy Lin @bysandylin]

@yodanparry Thank you! Captain Dan 🫡

[Sandy Lin @bysandylin]

@emilyherrera Andrea Mora and @jtbarnett, also happy to help as well

[Sandy Lin @bysandylin]

@Javier_Correa__ @zehranaqvi @alifyavaliji @noelleacoss Thank you Javi!! Right back at you!

[Sandy Lin @bysandylin]

@PaulYacoubian Beast mode

[Sandy Lin @bysandylin]

@nateobrienn Bangkok

[Sandy Lin @bysandylin]

@Jiminy_Kirket Let’s goo! Meru and Creobase all the way

[Sandy Lin @bysandylin]

One of the best feeling to receive the every first customer purchase for your startup. Happy Thanksgiving 🦃