Did you know that the #ChupaChups logo was designed by the surrealist artist Salvador Dalรญ? He combined the brand name with a bright yellow daisy shape. He suggested placing the shape at the top of the candy instead of the side for it to stay intact when one unwraps the lolly.
Robert J. Keith, the once vice president of grain production company Pillsbury, proposed three eras in marketing:
Production-oriented era - focus on production
Sales-oriented era - focus on persuading markets of product benefits
Marketing-oriented era - focus on customer needs
Some of the graphic design trends of 2021 are pop art and vintage comics style, as 99trends reports. This style certainly creates a sense of nostalgia among people who grew up reading comic books about superheroes.