Create what you love and the world will love what you create.
Why? Here's my looping theory.
1. In order to be successful, you have to love what you're doing enough to do it forever. Success can come quickly or over a long period of time. You won't know how long it will take you to achieve it, but you know that the probability of you finding success is much more likely if you're willing to be persistent and do what you love forever.
2. When you create what you love because you love it, and not because you believe the fastest way to success is by trying to conform to what other people love, you are being your true authentic self. Nobody is better at being you than you and this is your superpower. Use your uniqueness to create your own lane that you can run in forever (refer back to #1) and you will find that others begin to love what you do because of your obsession for what it is that you do. Humans like what other humans like.
3. By doing what you love, you will influence others to love what you love. Success. You now find yourself at the beginning of this loop, but this time you have achieved success and others starting this journey have a choice to either conform by following your path and recreating what you love, or pave their own path by creating what they love.
The choice is yours. Do what others love, or do what you love forever. I believe the key to happiness is finding success in doing what you love while being grateful for and appreciative of every moment along the rollercoaster ride.
For many, doing what you love right now may be difficult or near impossible. But if you can find any time to hustle and pave your own way, slowly but surely you will find yourself looking back at the path you've forged and you will thank yourself for finding success by creating what you love.
This single strategy has not only driven down customer acquisition costs at @craftandride, but increased the speed at which we acquire new riders and expand the LTV of every rider.
Social proof is the key to unlocking easier, faster growth.
Humans like what other humans like. Humans buy what other humans buy.
Show prospective customers that other people are buying too and your product will sell itself.
Give back to existing customers who help you introduce more new customers to your business and you will create a flywheel effect that will not stop.
Craft&Ride won the first ever Retail Awards at Micromobility America 2024! Mike, our Co-Founder & COO, not only took home the gold in the Accessories + Gear category, but also won for best pitch across all categories including E-Bikes, Accessories + Gear, and Scooters/Boards.
The Retail Awards were an innovative opportunity for manufacturers of E-Bikes, Scooters, electric powersports, other micromobility vehicles, and accessories to present to a select group of the best retailers in the USA. The contest bridged the gap between groundbreaking micromobility brands and leading retailers by providing a platform where they could pitch their products directly to dealers.
A huge thank you to the incredible brands, insightful judges, and stacked @MicromobilityCo team in attendance for a fantastic convention. We are honored and grateful for the opportunity to be a small part of this big movement. The future is now - we’re just enjoying the ride.
Mike and Nick, Co-Founders of Craft&Ride, discuss the journey of building Craft&Ride and valuable tools that have helped them along the way on the GoldenComm Podcast.
Listen at: https://t.co/PH5dNOI5E0
If you or someone you know is looking to start a business/already building, listen to hear more about the magic behind Craft&Ride.
Thank you for being a part of the ride. We couldn't do it without you.
We are excited to announce that Craft&Ride has partnered with Onewheel to introduce the Performance Tires and Freeride Bumpers to https://t.co/XhfQIM4UY3. We’re bringing the best to our lineup to give you the best experience.
Our day one on the original Onewheel. 10 years later and it feels like @RideOnewheel is just getting started. We are grateful each and every day to do what we love with you, this community, and the sport that has blossomed into an unstoppable force. Congratulations to Onewheel on 10 years of making the future rad. We are honored to be a part of Onewheel’s newest documentary and encourage you to watch their incredible inside look at their journey. Now just imagine what the next 10 years will bring. 💡
Motivation is the most valuable resource. With it, you can do anything. Find what motivates you and harness it. Figure out how to make more of it. Then, do everything.
It’s a different ecosystem with untapped customers (that shop and think differently) for every ecommerce brand used to selling on their own website. Definitely will extend the frontier for most if not every brand! For some the marketing spend will be even more efficient on Amazon as new customers are just waiting to discover your brand.
Reward your customers for their loyalty. We at @craftandride give every rider who places 5 orders $25, 10 orders $50, and 25 orders $100. They don't know it's coming, but with the help of @Shopify and @klaviyo automated flows, the cash arrives in their inbox the next morning as a sweet surprise.
This not only increases their LTV, but introduces many new riders to our brand when riders like Crash go to social media to spread the word.
This reward along with our consistent efforts to put the customer experience at the top of our priorities has resulted in riders that have placed over 50 orders. That is loyalty and it deserves to be rewarded.