دفتر جاتے ہوئے روز یہ مناظر دیکھنے کو ملتے ہیں کہ خستہ حال موٹر سائیکلوں پہ سوار پرانے کپڑے پہنے الجھے بالوں والے ابو لوگ اپنی بیٹیوں کو تعلیمی اداروں یا نوکری کی جگہوں پہ چھوڑ رہے ہوتے ہیں انکے پیروں میں معمولی سی چپلیں ہوتی ہیں لیکن آنکھوں میں خواب ہوتے ہیں کہ بیٹی کو طاقتور
@Nazranausufzai Before launching my brand, I used to wonder the exact same thing - why does this urge to make more and more money never stop?
Now I realize it’s not the money at all. It’s passion that drives us. Once you’re building something you truly love, that fire never goes out
Most people don’t realize the clothes they wear every day are made from crude oil.
It stays against your skin for hours every day.
Most clothing is made from polyester and other synthetic fibers from petroleum. These materials trap heat and moisture against the skin, causing overheating, sweating, irritation, and rashes - especially in warm weather. Every wash releases microplastics that end up in our oceans and bodies.
We still offer some polyester designs because demand exists. But our real focus is awareness. We want to encourage more people to choose pure, natural fabrics.
For thousands of years, humans wore plant-based fabrics. These breathed with the body, lasted for years, and returned to the earth.
At @Apricocia10 , we make 100% pure lawn. It is lab-tested for purity and safety. It feels soft, breathes freely, is gentle on skin, contains no harmful chemicals, and respects the planet.
Choosing pure natural fabrics isn’t just better for the Earth. It’s better for how you feel in your own skin every day.
Let’s return to clothing that truly supports our bodies.
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Nauman Ali
CEO, Apricocia
#business #fashion #clothing #apricocia #modestfashion
Fashion brands look glamorous from the outside - beautiful campaigns, flowing fabrics, perfect shoots, and women looking confident and put-together.
As founder and CEO of @Apricocia10 (https://t.co/xSEppTVVzU), I completely get why people see it that way.
But the truth is, most of it is fabric delays that test your patience, late-night vendor calls, production bottlenecks, inventory problems, and dispatch chaos that can mess everything up.
One bad procurement call and you’re staring at dead stock gathering dust for months. One slow production cycle and your whole launch slips away.
Building Apricocia taught me that the real work is in the unseen hours. That’s where survival is decided. Quality control builds real trust, and day-to-day operational discipline turns our vision into pieces women wear with quiet confidence around the world
Fashion isn’t just creativity. It’s an operations business wearing elegance. And I’m grateful for every unseen battle that makes the beauty possible
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Nauman Ali
CEO Apricocia
#apricocia #fashion #business #modestfashion #clothing
In my article published in The News International, I write:
“Pakistan should establish a Modest Fashion City - a world-class ecosystem that brings together shared facilities for prototyping, small-batch manufacturing, digital design tools and e-commerce training.”
https://t.co/zmHqVEaiov
The burden of proof always lies with the accuser. You are free to research and prove @AbsarAlamHaider sb wrong. However, if you cannot do that, you should not question the documents.
@iemziishan The burden of proof always lies with the accuser. You are free to research and prove him wrong. However, if you cannot do that, you should not question the documents.
“Allah created every human in the best form and made us beautiful”
Posting and mocking people’s faces is indecent, inhuman, and unprofessional. As a journalist, you should kindly stop abusing others based on their looks and criticise them only for their work. Kindness is true beauty.
“Allah created every human in the best form and made us beautiful”
Posting and mocking people’s faces is indecent, inhuman, and unprofessional. As a journalist, you should kindly stop abusing others based on their looks and criticise them only for their work. Kindness is true beauty.