We ran the exact same A/B test for sticky indoor material and once again, winning recipes came out clear as day.
It's a very different recipe for indoor Korova and Cabana prerolls, but the process for getting to the finish line with the best product is the same.
We've already identified some key initiatives for this store. I'm excited for what's to come. Additionally, removing almost all of People's corporate expenses from the P&L will be a nice bump for the store's bottom line.
Not to mention... this is huge for our brands.