‘You have to deliver on your brand promise. No one will buy your product just because it’s more sustainable. every market is different and customer connection is key’ Michael Kobori @Starbucks talking about sustainable behavior change @GreenBiz#greenbiz24
@swishinglucy talking about the importance of behavior change for a sustainable future at #greenbiz24 ‘under the influence: sustainable consumer behavior’ session @GreenBiz
Great to hear Liz Minne, Head of Global Susty @interface talking about ‘Climate Take Back’ as part of the ‘Unlocking the Climate-Nature Nexus’ @GreenBiz#GreenBiz24@futerra
Starting @greenbiz24 today at the ‘how to stop greenhushing’ session with Suzanne Shelton, Amanda Gardiner and Lindsay Philpott. ‘71% of ppl want to hear what companies are doing to reduce their ghg emissions’ #greenbiz24
‘We need to work with the ‘greenfliencers’ + all influencers across beauty, lifestyle etc to reach everyone’ @swishinglucy talking sustainability and influencers w/ @Leahtommi + @ZahraNurBiabani at @GreenBiz#greenbiz24
‘83% of consumers think TikTok + IG are good places to get advice about how to live sustainably’ Ipsos + Unilever research. @swishinglucy CEO of @futerra at @GreenBiz talking about the power of content creators #greenBiz24
"When it comes to climate, the science is everything. But when science is married with story – well, that’s when facts can take flight, and impact the collective imagination." - @GreenSolitaire
#COP28
https://t.co/NWhUzVpSsC
@xiyebastida ‘Fighting for 1.5degree isn’t a random number but about justice’ talking about what she’s fighting for ‘I’m fighting for joy and my kids having a future where they don’t have to be scared of sea level rising’ #verge23@GreenBiz
#Verge23#energy efficiency & demand should be better appreciated. ‘Great business case and very powerful. Shift loads of non urgent tasks to relieve pressure on grids. Demand response is something people can do at home using #Nest when the grid is cleaner’ @KateEBrandt @greenbiz
@JWhiteNewsome46 on stage at #Verge23 advocating for environmental justice ‘how can we advance environmental justice in what I do? We can create a legacy in what we do’