Thank you to all of the wonderful YouTube Creators who came to Creator Row!
From creators building iconic brands like @MatPatGT (and his wife, @CordyPatrick, who we missed at the event), to @KatiMorton delivering weekly insights that help and empower others, @joshuaJcohen covering and recognizing the industry through @tubefilter and the @streamys, to @RosannaPansino who turned her love of baking into a cooking show and a massively successful channel – just to name a few!
Every single one of them is inspiring the next generation of creators. We are so grateful you were part of this!
In an interview with Deadline, @YouTube CEO @nealmohan sat down with some of the platform's key creators — 'Huge* If True’s @cleoabram, @MichelleKhare, creator and host of 'Challenge Accepted'; Julian Shapiro-Barnum (@Jshap_bar), who hosts series including 'Celebrity Substitute' and upcoming late-night show 'Outside Tonight,' and @SubwayTakes host Kareem Rahma, who just launched travel series 'Keep the Meter Running.'
In a discussion ranging from why YouTube’s business philosophy works for creators, to how the relationship between platform and creators is evolving, the group swap stories of their inspiration and next moves, including their bid in the Emmy race.
Read our full YouTube Cover Story Here: https://t.co/Va03ImX3Or
We’re making AI disclosures simpler for creators and clearer for viewers. Here's what's coming:
🏷️ Labels for realistic AI-generated content will appear on the video player for both long-form videos and on Shorts.
🔍 We’re introducing automatic AI detection to help creators label their AI content more accurately.
🪪 Plus, over the next few weeks, we’re giving all channels 18+ access to our likeness detection technology to help spot AI deepfakes. It doesn't matter how many subscribers you have, if you're monetizing or if you haven’t posted a video yet — everyone gets it.
Creators today have the scale and independence to build their businesses anywhere, but they’re choosing @youtube.
That's because we're a true partner and the ultimate home for their most ambitious creative visions.
We’re just 24 hours away from #Brandcast! Swipe for an exclusive sneak peek at what @nealmohan and @youtubecreators are bringing to the stage tomorrow.
Tomorrow at #Brandcast, we’re unveiling our first-ever slate of Creator Shows.
YouTubers are the new stars and studios. To ensure @youtube remains the home for their most ambitious projects, we're shifting our model to connect @youtubecreators and brands more directly.
We’re now giving brands the exclusive opportunity to invest in and sponsor highly anticipated creator-led programming before it even premieres.
https://t.co/baGkQMxOGX
Proud of @YouTube for being recognized on the #TIME100 Industry Leaders in Entertainment list.
Thanks to all of our incredible employees, @youtubecreators, artists, and partners, our platform has become the stage for this generation and the ones to come.
https://t.co/CmUWtdQy9X
New Kantar data reveals YouTube video podcasts outperform audio-only ads by 5.6x in driving consideration.
As the #1 podcast destination in the U.S. with over 1 billion monthly active users, we’re making it even easier for podcast advertisers to reach some of the most engaged audiences in sports, news, comedy, true crime, and society & culture with our new top podcast lineups.
We’re happy to share that we’ve reached an agreement with Disney that preserves the value of our service for our subscribers and future flexibility in our offers. Subscribers should see channels including ABC, ESPN and FX returning to their service over the course of the day, as well as any recordings that were previously in their Library. We apologize for the disruption and appreciate our subscribers’ patience as we negotiated on their behalf.
Huge news for 🏈 fans around the world: @YouTube will be the exclusive home for the @NFL Week 1 Friday night game in São Paulo on September 5 – our first time as a live NFL broadcaster 🎉
Alphabet was too fat and happy to lead the generative AI revolution, or so said the conventional tech wisdom a year ago.
The company looked like it had been caught off-guard by ChatGPT, and didn’t have the competitive culture and mindset needed to win in the “age of efficiency.”
Google researchers might have come up with the “transformers” architecture that paved the way for the current AI mania, but most left the company years ago. Its early AI deployments drew mockery for overly woke and inaccurate results. Its search monopoly suddenly looked vulnerable. A government antitrust suit threatened its advertising money-machine.
Microsoft, meanwhile, had built a tight partnership with the new tech darling, OpenAI. A revived Meta was drawing plaudits for its operational rigor. Nvidia, not long ago a middle-tier chip-maker, was now touted as the standard-bearer for the new AI era, with a market cap to match.
But Alphabet this week showed emphatically that it is ceding technology leadership to no one, and indeed is poised to reap some substantial rewards for its steady commitment to costly basic research.
The first announcement came Monday, when Google detailed a breakthrough in quantum computing: its new Willow chip overcomes a long-standing problem with error rates, bringing a technology that promises exponential increases in computing power much closer to reality.
On Tuesday, Alphabet’s Waymo unit saw longtime rival Cruise fold its tent, underscoring its wide lead in autonomous vehicles. Waymo continues to expand its real-live robotaxi service to new cities while GM’s Cruise backpedals and Tesla’s much-hyped effort remains on the drawing board.
On Wednesday came a major update of Google’s flagship Gemini AI model — twice as fast as the previous one—alongside a host of initiatives around agents and related AI services. The new offerings will boost the “AI Overviews” that Google now delivers alongside many search results, a feature that looked at first like a scraped-together catch-up play but has proven quite successful.
Alphabet now looks remarkably well-positioned for what promises to be a pivotal 2025. The stock is up more than 11% since Monday and nearly 45% for the year — a cool $600 billion increase in market cap.
WRT Joe Rogan/Pres.Trump interview and YT search results: Since airing Friday, the interview has generated over 34 million views on YouTube and counting, making it Joe Rogan’s most viewed episode of the year. For some searches on Monday the original 3-hour interview didn’t appear prominently. Short excerpts uploaded by the Joe Rogan channel appeared, but we know it was frustrating for users looking to find the full video. We’ve worked to resolve this and viewers will begin seeing the full podcast in more YouTube search results soon.
@SusanWojcicki touched so many lives in so many ways. Her life was cut cruelly short today. Her energy, enthusiasm, creativity and authenticity were boundless. She loved @google and @YouTube so very much. The world is better because she was in it. She will be so deeply missed.