Caitlyn Field

[Caitlyn Field @CaitlynField3]

@_hannahhartman_ @scottcowley I definitely agree that a lot of the ads were too judgemental. I think it is important for the ads to be as unbiased as possible so people can get more accurate information about important events and policies the candidates had. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@scottcowley 2. I think that TV ads were less effective this election. As new technology emerges, less people use cable or TV, and prefer to get their information online. Using mobile devices, streaming services and websites to stay informed is becoming more popular than TV. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@scottcowley 1. This election helped me realize how big of an influence social media marketing has. In the past few weeks, I was seeing political ads constantly. This type of marketing went a long way reaching people of different ages which was so important for voter turnout. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@EaazErik @Capitaldemarca This Adidas ad is really cool and very original! Placing those boxes in different places around Europe is definitely a good way to to extend their reach while also utilizing new technology. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@Capitaldemarca 2. KitKat's "Give the planet a break campaign" by the international candy company Nestle scored high on the 5 factors for me. Along with the other 5 factors, it was especially successful in connecting ideas of recycling, saving the planet, and pollution awareness. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@Capitaldemarca 1. The Snickers "You're not you when you're hungry" ad campaign is very creative. For a candy company I think it followed the 5 factors of creativity well. Their commercials are original, flexible, simple, sensory appealing, and able to connect ideas. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@EaazErik @LaurelAynne This is a great idea! Since the pandemic, almost everything has gone virtual including school and work. This allows kids and their parents to trick or treat without risking COVID19 and breaking social distancing rules. This way everybody is safe this Halloween. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@LaurelAynne 2. In addition to their annual Fall pumpkin drinks, Dunkin' Donuts has added a few Halloween themed donuts to their menu this October. These include a spider donut, a ghost pepper donut, and more. This is a great way to promote their brand for the holidays! #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@LaurelAynne 1. I think Reese's idea of a robotic candy dispenser for social distancing is really smart! Although this marketing tactic will not 100% ensure success for the brand this Halloween, I think it could be really helpful in influencing consumers to buy their product. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@gombosch @AlexaKaye3 @SHEIN_official I think Shein has definitely become very popular among college students with their low prices. I think marketing with influencers on @tiktok_us could really benefit their brand considering a large portion of TikTok users are around the college ages. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@AlexaKaye3 2. @McDonald's has done a great job of this recently by collaborating with @JBALVIN and @trvisXX. Taking celebrities go-to orders and offering them on the menu definitely increased sales for McDonald's. I think it could benefit other food chains in the same way. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@AlexaKaye3 1. One marketing trend that has become increasingly popular this year is collaboration with celebrities. Collabing with celebrities gives companies more reach through their fans, and also increases sales. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@Cecily_Taylor_ @JennLStevens I definitely agree Walt Disney was a great storyteller. I grew up watching Disney channel and Disney movies. Although his audience is generally younger crowds, he has a great imagination and his company has become extremely successful. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@JennLStevens @billieeilish 2. I think that brands could learn that music is a great way to tell a story. Using music in a commercial or advertisement could be very beneficial to a brand! @patagonia excels in telling their story through social media and advertisements. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@JennLStevens 1. One of my favorite storytellers/music artist is @billieeilish. Billie has a great voice and a great way of expressing emotion through her songs. She tells her own stories through her songs and also makes the lyrics relatable for her audience at the same time. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@Cecily_Taylor_ @Capitaldemarca I definitely agree that listening to feedback from users is important in deciding where Instagram should take the platform next. I think it would be smart for them to make a poll for users to participate in choosing what they want to see next on the app. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@Capitaldemarca 2. Instagram has added many features over the years like stories, videos, and live streaming. I think one thing they could do to stay relevant is add a feature that allows users to call each other with audio and video chats. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@Capitaldemarca 1. One brand that uses Instagram very effectively is Gatorade. They post high quality pictures frequently and keep up with big sports events. They even partner with top tier athletes, brands like Nike, and more. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@JustinWBarr2 @CopywriterBob I definitely agree that Dove did great job of cause marketing. I vividly remember seeing Dove's commercials for this campaign over the years. The fact that this is something I actually remember shows that Dove was successful in their cause marketing campaign. #ICMKTG #WVU315

[Caitlyn Field @CaitlynField3]

@CopywriterBob 2. I think success in cause marketing is identified by the company's efforts, sales, and feedback from customers. If a company is passionate about their cause, their customers will most likely appreciate that and support the cause as well. #WVU315 #ICMKTG

[Caitlyn Field @CaitlynField3]

@CopywriterBob 1. One brand that I think has done a great job of cause marketing is Patagonia. Patagonia has made efforts to reduce pollution around the world by using recycled materials to make their products. #WVU315 #ICMKTG

https://t.co/Cnou0MG6ua