Leah Gombosch

UA School of Communication

[The University of Akron @uakron]

Remind your friends to register for their spring 2021 classes! https://t.co/r0wweVcljb

CONTEST: 💙 and RT this post to be entered into a prize drawing (UA students only)

[Leah Gombosch @gombosch]

@miahamilton00 @AlexaKaye3 @WhiteCastle @ChesterCheetah I couldn't agree more. The pandemic is providing people with more down time that they will want to fill! Marketers are realizing this and adopting strategies that will promote their brand while appealing to customers #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@LockhartTaelor @AlexaKaye3 @WhiteCastle @ChesterCheetah This is a great point. I think marketers realized people are spending more time at home and adapted a strategy, such as cookbooks, that could entice those who are following the stay at home orders. #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@AlexaKaye3 @WhiteCastle @ChesterCheetah A4: I think the pandemic is responsible for these developments. At the beginning, brands were rushing to figure out new ways to appeal to their audiences. I think this rush is still continuing as brands discover the most successful new ways to market #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@DavisHunter18 @AlexaKaye3 I agree that a lot of people are overwhelmed and would appreciate at least one aspect of their lives being unrelated to COVID #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@leb90ukakron @AlexaKaye3 I agree that reminders on the current mandates are helpful but I also think that companies should begin to push out new marketing materials that are unrelated #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@AlexaKaye3 A3: I do not think that there is any harm in removing COVID19 from marketing materials. I think these materials should still be utilized occasionally, but I think that people are overwhelmed and would appreciate a break from COVID-related marketing #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@KarcherGroup @AlexaKaye3 @Ghostery I think a search engine would not make much of a difference when social media is in the picture. They mine a significant amount of data that I do not think a private search engine would make up for #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@PatrickPyett @AlexaKaye3 @Ghostery I can see Google providing this option in the future should this become a bigger issue! #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@LockhartTaelor @AlexaKaye3 @Ghostery I think that for a lot of people, paying for a search engine will not be appealing, however, I can see why those concerned with privacy would be interested in this option #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@LeannaBarnhart @AlexaKaye3 I agree with that also! I can see companies providing employees the option to do either or both in the future #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@Max84576339 @leb90ukakron @AlexaKaye3 A1: I agree that people are getting used to the news surrounding COVID and will return to work, however I also think that certain people prefer to work from home and companies will allow them to continue to do this as it saves the company money #UAkronMarketing #TacoChat

[Leah Gombosch @gombosch]

@Cecily_Taylor_ @LaurelAynne I agree that the #ReesesDoor campaign is a great way to provide consumers with reassurance while also allowing them to still participate in this season! #ICMKTG #UAkronMarketing

[Leah Gombosch @gombosch]

@LaurelAynne A) another example of a marketing win would be @Starbucks launching their Halloween cups and tumblers, which promote a safe way to be festive and participate in the holiday while also being environmentally friendly #ICMKTG #UAkronMarketing

[Leah Gombosch @gombosch]

@LaurelAynne A1) I think that this is a great way for the company to encourage trick or treating in a safe way. I believe that this initiative helps their company by showing they are willing to adapt in order to continue old traditions #ICMKTG #UAkronMarketing

[Leah Gombosch @gombosch]

@cheng_bby @AlexaKaye3 @cvspharmacy I agree that AI marketing is an up and coming trend that could greatly help brands market to their audiences. @cvspharmacy is a great example of this strategy in use! #ICMKTG #UAkronMarketing

[Leah Gombosch @gombosch]

@AlexaKaye3 A2) I believe @SHEIN_official could benefit from influencer marketing. While they already implement this tactic, utilizing it on a larger level could help grow their audience base and attract more attention to their brand #ICMKTG #UAkronMarketing

[Leah Gombosch @gombosch]

@AlexaKaye3 A1) A marketing trend that has become more popular is influencer marketing. This is important to brands because they are able to utilize these influencers and market to their audience, attracting new consumers and promoting their products quickly & easily #ICMKTG #UAkronMarketing