Cake 🍰 | ECOM Creative Strategist + Editor

Creative Strategist for DTC Brands 📈│Ecom Editor & Designer💻 │ Email Designer 🖌️│ Illustrator │ Writer │Yaoi-enthusiast │EOY BL Novel 🤞

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

This 2026 I’m going to earn $10,000/month

I’m going to pin this to prove myself I did

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

Ganto talaga mga lalake noh, misogynist

[lilith 🏳️‍⚧️ @lilith0h0p]

@itsavivaxo They don't have the guts to admit they find us more attractive than cissy women.

[ALUTHEDON @Mbakaza4L]

Netanyahu is the closest thing we have to Satan right now.

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

There is no cis woman, pag babae ka, babae tawag sayo lmfao

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

Hirap hirap na ngang maging babae tas tong mga lalake na to nangiinvade pa sa space ng mga babae. I say its womb envy

[⭑sunlight ⭑ @sunlight98765]

you do not have a uterus, you are NOT experiencing periods symptoms.

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

me when I'm delulu

[alice 🖤👻 @AIicro]

everyone’s progressive until you mention trans women experiencing period symptoms

[REINNAAAA 🦉𐃈 @glitteryfem]

because y’all don’t

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

@jspujji ugc

[Kiko Pangilinan @kikopangilinan]

Anong basura na ebidensya yan na may picture? Na isasama ang buong pamilya para tumanggap ng suhol tapos mapapapicture pa sa mga tao pagkatapos? Ginagago ninyo ang taumbayan.

Walang kwenta. Kagaguhan. Kasinungalingan. Humanda kayo sa mga kasong isasampa laban sa inyo.

[ALUTHEDON @Mbakaza4L]

This is the most important image of the 21st century to date. Study it. Never forgive. Never forget.

[Kody Nordquist @KodyNordquist]

One of the absolute best creative funnels we've found recently 👇

1. TikTok shop produces mass quantity of content via affiliates.
2. Find top 10% of affiliate videos and offer a retainer/contract for usage rights.
3. Upload these into Meta and find what works well.
4. Top creators work with Trybe and create a custom affiliate link / videos specifically for your content needs.
5. Take those videos and push Meta spend behind them.

This funnel is currently pushing $200k / day in spend across our brands and increasing daily.

[Max Wobst @maxwobst]

how to crush your #1 competitor

1. identify your #1 competitor
2. take their meta ads library link
3. take their ads transparency center link
4. take their landing page links (PDP, ADV, listicles)
5. throw them into Manus & reverse-engineer their entire marketing strategy
6. identify gaps to close & undersaturated avatars
7. serve those avatars

& print

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

Repeat after me:

Personas are NOT demographics.

"We target moms over 40" is not enough for you to find winning ads in 2026.

Define a persona by:

- Motivation
- Pain
- Desired Outcome
- Lifestyle
- What triggers them to buy

Not age, gender, and income.

[Alex Cooper @alexgoughcooper]

There’s one mistake I see brands make so often and it’s quietly killing their creative team.

Strategists have one job that actually moves the needle - making better ads. Yet multiple brands I’ve come across in the last few weeks still have their strats on creator sourcing, creator comms or even admin.

Your strategist is the highest-leverage person on your creative team. Every hour they spend not doing strategy costs you money.

They do not need to be sourcing creators.

They do not need to be communicating with creators.

And they certainly do not need to be dealing with invoices/admin.

None of our strats are even in the group chats with creators - we have a creative co-ordinator in South Africa. She heads up a team of 4 in Asia and ensures that our strats can spend their time on actual strategy.

And as a CMO/founder/creative lead, this is the question you have to ruthlessly ask yourself:

“How can I get my strategists spending as much time on strategy as physically possible?”

If it’s not directly related to them making ads or helping them make better ads, find a way to delegate it.

One thing we did last year once we realised this was run a time audit of all of our strategists and their utilisation rates (i.e. how much of their time they spent making ads).

We found most of our strats were spending way less time on actual strategy than we assumed. Once that was fixed, creative output went up without hiring an extra strategist.

[Lexorcyst @Lexorcyst]

Buckle up cause here comes the wave of people claiming it's overrated

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

sketch time!

[Cake 🍰 | ECOM Creative Strategist + Editor @cakeloacker]

just got out of my psychiatry session

turns out I have OCD(I've known this)+Major depressive disorder+ADHD :')

[jopet @jopetdraws]

labas ng tren!!!

can finally post this painting

[kidkyan ⭐️ @_kidkyan]

🍜

[William Kast | Meta Ads Growth @williamkast_]

Top 1% Facebook Ads Strategy for Andromeda:

1. Choose your 5 best performing ads.

2. Take their hook / headlines / message and rewrite it for different ad formats (e.g. podcast, organic talking review, short text overlay video, newsletter static, etc.).

3. Create 5 format iterations like thisfor each winning ad you have.

This tweak will repackage your winning ads for Andromeda and result in 3-5 new successful ads, as the messaging is already winning.

Andromeda wants creative diversity, and by repackaging your best ads like this, you fuel it with what it wants.