Caleb Kramer

Brand experience strategist ∙ Ex-AKQA, Vice, et al ∙ Exploring the next economy ∙ Design × tech × biz ∙ Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised

[Caleb Kramer @calebkramer]

@michaelmiraflor I tried listening to a few for a different perspective, but kept thinking, man these guys must suck to work for

[Caleb Kramer @calebkramer]

@tomfgoodwin I want to see this too

[Caleb Kramer @calebkramer]

PopUp Bagels just opened near me in West LA. And Levain's not far in Venice.

This was an interesting read on the business behind these chains seemingly emerging all at once.

https://t.co/FDicrxc9Q4

[Caleb Kramer @calebkramer]

@michaelmiraflor This will always take me back to my days on Delancey

[Caleb Kramer @calebkramer]

From Claude's Mythos System Card https://t.co/NXh6MG6DwR

[Caleb Kramer @calebkramer]

Psychoanalyzing software is wild.

[Caleb Kramer @calebkramer]

@JMandel @BrettFromDJ Businesses have been in wait and see mode since tariffs started and now Iran is icing on the cake. Between that and interest rates the money is simply not flowing.

[Caleb Kramer @calebkramer]

@TaylorPearsonMe What’s QMD search?

[Caleb Kramer @calebkramer]

Love that Nike Air Max's "Above the Influence" campaign is riffing on the local Coco delivery robots.

[Caleb Kramer @calebkramer]

More here: https://t.co/XGrlDxWV9j

[Caleb Kramer @calebkramer]

Chinese brands are winning. And they're doing it by leading with product, not provenance.

[Caleb Kramer @calebkramer]

Full study: https://t.co/sosWinaBFx

[Caleb Kramer @calebkramer]

Anthropic's "AI Interviewer" did qual research at massive global scale (n=80,508).

The largest known studies to-date hit ~60,000 and took far longer. There are no doubt pros/cons to the method, but wow.

[Caleb Kramer @calebkramer]

7-Eleven's marketing team is on one. First reversed-pudding, now this. Things are really getting out of hand!

[Caleb Kramer @calebkramer]

The game had to go online before it could come back offline: https://t.co/kWdUdeyFy7

[Caleb Kramer @calebkramer]

It's official: @karaswisher says "mahjong is the pickleball of 2026."

I've noticed local leagues popping up all across LA. But NYT was writing about this as far back as 2003. It's a comeback story.

[Caleb Kramer @calebkramer]

Project Hail Mary wasn’t even on my radar before last week. This post converted me.

[rohith kumar @rohithklv]

Project Hail Mary on IMAX 70MM vs regular scope screens

[Caleb Kramer @calebkramer]

Within the last week, two gigs that previously didn't come through turned out to be dodged bullets. One company is divesting a brand, the other just had sudden layoffs.

Sometimes what feels like a missed opportunity is just a blessing in disguise.

[Caleb Kramer @calebkramer]

@oykun @obsdmd @claudeai I finally switched to obsidian this January thanks to Claude code

[Caleb Kramer @calebkramer]

The reference: https://t.co/EG60b4QOYX

[Caleb Kramer @calebkramer]

The fact that Nike brand ID was part of the mood boards for this game explains everything. https://t.co/RPYfkzLDWZ