Caleb Rubin

📈Growth marketer w/ experience building top consumer brands. A mentor to start-ups. A believer in great storytelling.

[EQ Bank @EQBank]

Having to pay money to access YOUR money doesn’t seem right, does it?

When @blogTO asked the people of #Toronto how they felt about bank & ATM fees, one person stated “I think it’s ridiculous".

#MakeBank #PersonalFinance #Banking

[EQ Bank @EQBank]

ATM fees are a bad joke all year round, not just on April 1st.

We don’t charge you any of the ATM fees you’re used to. And if you do get charged at an ATM in Canada, we’ll reimburse the fee within 10 business days.

No joke: https://t.co/7OoFheXjbd

#MakeBank #AprilFools

[Ben Meer @SystemSunday]

21 tiny habits that will transform your life in 6 months:

[Caleb Rubin @calebrubin]

Recently read this and yes!
“Logic persuades but emotion motivates. If people want to use your brand they will find a logical rationale themselves - but the wanting comes first”
#Marketing #branding

[Caleb Rubin @calebrubin]

“Not everything that can be counted counts and not everything that counts can be counted”

Always loved this quote - often attributed to Einstein, sometimes others - although I am a self professed data nerd I do believe it very much applies to elements of marketing!

[Caleb Rubin @calebrubin]

Then present the obvious solution and create the “a-ha moment”

[Caleb Rubin @calebrubin]

Marketing a solution to a problem people aren’t aware of isn’t going to drive results.Your product may be a great product,but make sure it solves an identifiable problem.If the problem isn’t obvious,make people aware of it,so it becomes obvious (both rationally and emotionally)

[EQ Bank @EQBank]

Paying monthly fees to access your money? That sounds like nonsense to us!

[Caleb Rubin @calebrubin]

In marketing it’s not science or art - it’s science for better art.

[EQ Bank @EQBank]

Join us live tomorrow on our EQ Bank Instagram account at 6pm for the first interview in our new series - The Challengers – we'll be chatting with Erin Bury, CEO and Co-Founder of Willful, a do-it-yourself platform that breaks down the estate planning process into simple steps.

[EQ Bank @EQBank]

Seriously, when will you start giving a buck about your bank fees?

[EQ Bank @EQBank]

Our no-nonsense reality: a USD account with high interest AND no monthly fees. Can you say the same about your USD account?

[EQ Bank @EQBank]

No pain, lots of gain.

[EQ Bank @EQBank]

Don't settle for anything less than the #1 bank in Canada.
(Forbes World's Best Banks 2021)

[EQ Bank @EQBank]

Now that's the MONEY shot.

[Caleb Rubin @calebrubin]

Marketing thought …
Part of marketing is acknowledging and empathizing with “what is” and then helping others realize (see and feel) “what could be”. #Marketing #storytelling #advertising

[Caleb Rubin @calebrubin]

Ur product is what u make/do.Ur brand is how people feel about what u make/do.People may like/use certain products,but they build affiliation & connection w/brands; making products substitutable at times–which a strong brand can help insulate against.#Marketing #brands #branding

[Caleb Rubin @calebrubin]

The purpose of marketing is to drive change through meaningful audience connections and deliver real business results not just create ads for the sake of ads

[Caleb Rubin @calebrubin]

Marketing thought …
Part of marketing is acknowledging and empathizing with “what is” and then helping others realize (see and feel) “what could be”.

[EQ Bank @EQBank]

Happy New Year from all of us at EQ Bank! Wishing everyone a happy and healthy 2021!